Loma Products
Live this lotion! My hands get dry a lot and this has helped so much! - Cherokee D.

Love the wood on this brush and it feels very nice!! - Cherokee D.

I first was recommended this product when I went short. I have thin straight hair. This gives me control with no heaviness. It's all I use now. As but cheaper on line than in my salon so I will order when I run out. - Anonymous

I am a 20 year consumer of Loma and THIS IS JUNK. It is primarily coconut glue and did not enhance the feel or manageability of my hair. It was so disgusting, that, after I dried my hair..... I REWASHED AND CONDITIONED MY HAIR WITH ANOTHER PRODUCT LINE. I NOW QUESTION THE WHOLE PRODUCT LINE. It seems like the shampoo formula also changed. - barbie c. Verified Buyer

I am not a professional but get professional looking results. I use it each time I wash my hair before drying it. It keeps my ends from splitting and it helps to holds my style. - Joanne D. Verified Buyer

I've used all Loma products for my hairpieces as well. It's so gentle they turn out beautifully clean and restored. - Joanne D. Verified Buyer

First time user but read the reviews and decided to try it. I have very fine hair and this product is amazing for me. It's got more shine and am overall great soft feel. Well buy again! - Anonymous Verified Buyer

Love this! - Anonymous

My mom got this cream as a gift and I liked the smell so, I bought this cream and it is light on my skin and leaves a beautiful smell. I really like it! - Anonymous Verified Buyer

I love this product. I alternate my shampoos, but need to use this product once a week. I get a lot of compliments on my hair and always refer to Loma. - Anonymous Verified Buyer

A great product for use on my dry ends. Loma products are the best! - Anonymous Verified Buyer

This has no silicones and worked great on my fine and somewhat thinning hair. I've used it as a deep conditioner and it is not too heavy and doesn't weight my fine strands down. Amazingly it works as a leave in texturizer! I use it when I air dry my hair and emulsify a small amount in my palms and scrunch it into my ends. I get perfect beachy texture on my hair. Truly amazing! - Anonymous Verified Buyer

I've used this product for 3 years I love it. - Anonymous Verified Buyer

Won't go without it ever again! - heather j. Verified Buyer

First time user and last for this hairspray. - Anonymous Verified Buyer

Have used for many years and it is great quality and no harsh chemicals. - Anonymous Verified Buyer

I love Loma and decided to pick this up, I have no idea how this smell got chosen because the only way I can describe it is that it smells EXACTLY like the inside of a porta potty lol. - Anonymous

no buildup, good for dry climate, best I can find, tried a lot. Trying conditioner now, can't wait to get it!!! - Anonymous Verified Buyer

I'm very happy with Loma moisturizing shampoo my hair is not dry and is Very soft thank you beauty care choices I would recommend this product to my friend Sally. - Sally J R. Verified Buyer

Moisturizing treatment is perfectI'm so happy with this treatment my hair is very easy to manage thank you so much Beauty care choices Sally. - Sally J R. Verified Buyer

This product smells great, it's a thinner consistency which is good for my medium to fine hair. It gives great definition & hold but not a super crunchy kind. - Rachel D. Verified Buyer

I have curly, colored hair and have tried many hair products. Loma is the best. I love that's it's all natural. - Anonymous Verified Buyer

I have issues with other shampoos (even expensive ones). They tend to irritate my scalp. Loma is perfect. My hair and head are happy, my hair feels healthy and soft and I appreciate that it is organic and cruelty-free. Highly recommend. - Anonymous Verified Buyer

This is definitely necessary but I am wondering why the pump isn't included anymore like before? $7 seems very high. Before the pump came with the bottle the cost was $4. - Noreen M.

I ordered products from LovelySkin.com before this company and they used fillers!!! The product did not smell the same. But BCC sells the authentic product, thank god!! LOMA for life!!! I'll be devastated if they stop making the nourishing line. - emma t. Verified Buyer

I love this shampoo and conditioner. It nourishes without leaving my fine hair greasy or weighed down. It also smells wonderful! - Anonymous Verified Buyer

I don't want any other shampoo/conditioner. Makes my hair soft, shiny and smells so yummy. Loma has the best products! - Rosa S. Verified Buyer

I have moderately curly hair and wanted to add volume and help control the curls and frizz. Not only didn't it do that, my hair was more fly-away than ever before, and the curls became almost non existent. I'll go back to using the other Loma gel products that do a pretty good job. - Anonymous Verified Buyer

No comments at this time. - Anonymous Verified Buyer

My aunt gave all the women different scents for Christmas. I absolutely fell in love with the mango and vanilla. The lotion is so so soft and creamy and the shower gel is creamy and lathers very well. The scent takes my mind to a wonderful place even thinking about the smell. I am so thankful that she got these for us and am a lifelong customer now! - James W. Verified Buyer

I have been using this shampoo for over 5 years. I love it and it leaves my scalp refreshed. I have fine hair and very sensitive scalp. Very happy I found it. - Anonymous Verified Buyer

I have fine blond hair anad this product makes my hair feel full and holds the style. - Anonymous Verified Buyer

I have thick frizzy blonde hair and this conditioner is nice an heavy and calms my frizz and makes my hair smooth. - Brenda M. Verified Buyer

First, I like the fragrance of this hairspray! Then found it works great as a light finishing spray. And also it can work as a heavier spray if needed. - Anonymous Verified Buyer

My "older" color treated hair loves Loma Nourishing Oil Treatment. I find that it enhances the color and gives me a great natural flow even when I let it air dry after applying. - Anonymous Verified Buyer

I have been using this product for about 5 years. My hair is dry, coarse, wavy and a struggle to manage. A small amount of this before flat ironing, leaves my hair shiny and tame for 2-3 days. Highly recommend it! - Anonymous Verified Buyer

I have been using this purple shampoo since last September. The hairdresser suggested it since I had blonde highlights to incorporate with my gray. It kept my color from turning brassy. Also I have five thinning hair and it does not weigh it down. Shampoos and Conditions well. I will be ordering it at Beauty Care Choices from now on. Good pricing😊 - Anonymous

This is my first time using loma I like how soft it makes my hair. - Anonymous Verified Buyer

I love all Loma products. I have fine thing hair and is very sensitive to the heating elements. This oil works great and is light and works great when I blow dry my hair or just let it dry on it's own. The smell in incredible. - Anonymous Verified Buyer

consumer first time using this product. I have fine hair. I've used this product on wet/dry hair nice and smooth and nice shine. - Gale C. Verified Buyer

First time using the lotion. Love the smell and creaminess. - Anonymous Verified Buyer

I was so generously given this luxury conditioner by my sister...I love this so much! As a former hairstylist, the ingredients, texture, and fragrance of this is amazing, it smells like the Caribbean⤠All u need is a small amount for daily use, OR is great for a deep conditioner or for shaving ur legs! I highly recommend this product and the shampoo! - Anonymous Verified Buyer

I have very curly hair and tried every hair gel out there. I finally found the best!! - Meg L. Verified Buyer

i have fine hair and absolutely love this product! it smells wonderful and makes my hair have much more volume and will hold a style longer. ive used this for years and highly recommend it! - Anonymous Verified Buyer

Absolutely love how my hair feels using the oil daily - Anonymous Verified Buyer

I am a consumer not a professional and love the smell and feel of this conditioner. I found what works best for my fine, thin, color treated hair is to use the moisturizing shampoo and this conditioner. - Anonymous Verified Buyer

I am a consumer not a professional and love the smell and feel of this shampoo. Does not leave my hair feeling stripped. I found what works best for my fine, thin, color treated hair is to use this shampoo and the daily conditioner. - Anonymous Verified Buyer

I have been using Loma Nourishing Oil as my final step in daily hair styling for 15 years! Along the way, I have experimented with buying other hair oil brands when I've run out of Loma. I always reorder Loma immediately after trying other brands! - barbie c. Verified Buyer

This shampoo and conditioner set have helped to restore some much needed moisture to my hair while still leaving it feeling clean and not heavy. I was concerned at first that it might weigh my fine texture hair down but a little bit goes a long way with the conditioner. So far I'm pretty pleased with how it's working. - Anonymous Verified Buyer

LOMA products are the best. They smell great and don't irritate my scalp like other shampoos. Worth every penny! - Kelly W. Verified Buyer

I am a consumer that uses this product for my dry hair. This product helps with moisture in my hair so that it isn't so dry. - Anonymous Verified Buyer

I love the way my hair feels and smells after using this product - Starlena W. Verified Buyer

I got my hair cut and the stylist sold me the Loma product. I have fine,thin hair and the product works great. - Anonymous

I am a consumer and I have used this product for one year now. It helps my hair because it is curly and dry. - Anonymous Verified Buyer

This is my second time trying this product after using it at a salon and it has to be one of the BEST conditioners! It smells great and leaves my hair so smooth all day! - Anonymous Verified Buyer

I have really thick coarse dry hair. This makes my hair run your fingers through smooth. Love it!! â¤â¤â¤ - .

Loma hair products are top of the line. Free from any harmful chemicals and are well worth the money. I live on the east coast and I get my orders delivered within three days. Your company has fabulous customer service - Jayne T. Verified Buyer

I love how much volume this gives my hair. I have naturally curly hair that is fine and looks thin. But with this I don't have that problem. It has great hold and a little goes a long way. I have been using this for about a year and I will not go without it.Plus the smell is so fresh and not over whelming. - Anonymous Verified Buyer

shampoo my hair every other day - Anonymous Verified Buyer

Leaves my hair soft & manageable - Anonymous

I absolutely love this product. Shampoo has good lather and conditioner moves through my hair very well. My hair is soft and feels great after it dries. I have course, curly long hair and this work very well for my hair type. - Anonymous

I have thick, frizzy wavy long hair. I used to use Loma Moisturizing, but this NOURISHING shampoo is so much better. It was unbelievably easy to get a comb through my hair when I go out of the shower. My hair feels so soft, and is noticeably less frizzy. I didn't even try the matching conditioner yet. Used leave in Calming Creme. - Anonymous Verified Buyer

I am a consumer. I was looking for more volume for my hair. I have used many different products and have found Loma products are the best. My stylist introduced me to Loma. The only difficulty is we have had trouble finding Loma products. I was thrilled when I found you on line. - Anonymous Verified Buyer

This shampoo and conditioner works very well to tone down brassiness on colored hair. - Patti C. Verified Buyer

Leaves your hair soft, manageable, and smells great! - Anonymous Verified Buyer

I use this product every time I wash my hair. Three pumps in my hand, starting with roots, then distribute all through my hair. I don't wait, I blow my hair dry. If possible, get most of hair dry before starting to style. After I style my hair, I use a hair spray and I am good for the day. - Anonymous

I have somewhat oily and lightly blonded hair, which can be dry at times as well. I love the Loma products! They satisfy all of my hair needs.. - Anonymous Verified Buyer

I first received a sample of this and I absolutely love it. I have my 2 daughters using it now. - Pamela F. Verified Buyer

this product was recommended by friend and I love it. It makes my thin hair feel stronger. I plan to keep using it! - Anonymous Verified Buyer

I use this product on my ends first and then after working it in I put what's left on the top to keep my fly aways tamed. I have highlights and it really helps my hair look healthy. - Anonymous Verified Buyer

This is the best Curl Cream I have found for my naturally curly hair. My hair is Dry and very fine and this is the only cream that has Not dried out my hair. It only takes about the size of a nickel to use on my hair which is past my shoulders. It has a very good hold and if you don't use to much it won't get crunchy, it does have a firm hold if you use to much. Plus it smells amazing. - Anonymous Verified Buyer

I love how this makes my hair feel - Anonymous Verified Buyer

This shampoo is incredible. My hair feels soft and has great shine. I love the smell too!! - Annmarie J. Verified Buyer

I have seen this work magic with my hair. Great protection from the heat of my blow drier and straightener. It also leaves my hair so smooth and soft. Great product - Anonymous Verified Buyer

I received a bottle of the Loma for Life Vanilla hand & body lotion as part of an extra reward give away. I was very surprised to find that I fell in love with this product. Most lotions do not stay on my hands and they lose their smell. This lotion lasted for hours even after washing my hands. I will can't wait to try the other flavors. The lotions goes into the skin very quick feels very soft and not greasy. - Brenda H.

I love how this product makes my hair feel. Feels fresh, smells amazing, has a natural shine.... - Anonymous Verified Buyer

I love how this product makes my hair feel. Feels fresh, smells amazing, has a natural shine.... - Jenniferlyn W. Verified Buyer

I love how this product makes my hair feel. Feels fresh, smells amazing, has a natural shine.... - Anonymous Verified Buyer

I have been using this for about 2 months now and it is truly a moisturizing conditioner that works. I have naturally curly hair that needs moisture on a daily basis, and being a Hairstylist for 20 years I have used everything out there! This one is the best and it smell great! Plus it is cruelty free which is a big plus for me and my family. - Anonymous Verified Buyer

I have been using this shampoo for several years....It leaves my hair clean and manageable. - Anonymous Verified Buyer

Found out about this from my stylist...perfect texture for everyday shampooing - Anonymous Verified Buyer

I use this every time I shampoo. Love the fragrance. - Dee Anne N. Verified Buyer

I have natural fine curly hair that I shampoo every other day and this is a great product! It moisturizes the hair, very important for curly hair, and it does not weight the hair down. It smells wonderful like an orange very fresh but the smell is not over powering and does dissipate. Being a professional I have used many different products that work for a while and then stop but this has not let me down and now I only use this product line. I highly recommend this line. - Anonymous Verified Buyer

I got these for the large Loma shampoo and conditioner bottles. It works really well! So glad I got these as the large bottles are a bit heavy. - Anonymous Verified Buyer

Works well, helps hair to feel soft not brittle...holds style - Christina M. Verified Buyer

I was really looking forward to trying the shower gel and lotion. The shampoo smells so good but I was disappointed in the scents of the shower gel and lotion. I bought the mango in shower gel and lotion and the citrus shower gel. They smelled the same to me and they just smelled off. It was left on my porch by delivery in very cold weather so maybe that had a bearing on the product. - Anonymous

I have used this product for a couple of years...i love that it is organic and clean....great hold with no heavyness - sharon c. Verified Buyer

I have been looking for a body wash product that my chemical sensitive boyfriend isn't allergic too. I was tired of giving him headaches every time I took a shower. This product makes works well and smells great without giving him a headache. So glad I found this product. Try it! You'll love it! - Anonymous Verified Buyer

I have been looking for a hair care product that my chemical sensitive boyfriend isn't allergic too. I was tired of giving him headaches every time I washed my hair. This product makes my hair feel soft and silky without giving him a headache. So glad I found this product. Try it! You'll love it! - Anonymous Verified Buyer

I have been looking for a hair care product that my chemical sensitive boyfriend isn't allergic too. I was tired of giving him headaches every time I washed my hair. This product makes my hair feel soft and silky without giving him a headache. So glad I found this product. Try it! You'll love it! - Anonymous Verified Buyer

With my very fine naturally curly hair, Curvy Crème keeps my curls in place and bouncing! After chemo my hair grew back totally different, fine thin and curly! My wonderful hairdresser suggested Curvy Crème to tame those out of control curls! Love it! - Anonymous Verified Buyer

I have used Loma products before, I am very sensitive to perfumes and many products make my Psoriasis flare up, but this product does not. Smells wonderful as well! Also, products were packed securely, not like ordering from other places... - Anonymous Verified Buyer

I have used this product for several years and it is great on my fine hair. It smells really good!!! - Anonymous Verified Buyer

This moisturizing lotion is the best I have ever had, and I'm 52 years old!! The aroma is out of this world and it is not oily like the majority of lotions are. Thank you Loma and a shout out to an old friend, Roselyn, who gifted me this product:) - Anonymous

I just bought the Loma Nourishing Conditioner recently and really like how it leaves my hair feeling healthy! - Anonymous Verified Buyer

Love this product, it leaves your hair smelling good , gives hair a lot of movement. No need for a conditioner. - Anonymous Verified Buyer

I used this product after shampoos and before the mousse. I have used a similar LOMA product and upgraded to the fortifying tonic after I colored my hair to rebuild its texture and strength. - Anonymous Verified Buyer

Loma oil treatment is a game changer. Just one drop adds instant shine and control, not to mention an amazing fragrance. - Anonymous Verified Buyer

In combination with Loma daily shampoo gives hair light weight conditioning and quickly removes tangles Works great for my color treated hair. Only wish the fragrance was as pronounced in the conditioner as it is in the shampoo. - Anonymous Verified Buyer

Loma Daily Shampoo is amazing. Leaves my damaged hair feeling soft and the fragrance transports you to a tropical island. - Anonymous Verified Buyer

This soap is better than most natural soaps because it smells amazing and lathers better. Gives me more of a clean feel - Anonymous Verified Buyer

Product leaves my hair soft and smelling great! - Anonymous Verified Buyer

This product is great if not wanting a heavy finishing spray. It is light but holds. - Terri R. Verified Buyer

Loma for color treated hair myself. Great packaging and delivery - Anonymous Verified Buyer

Love this all natural product. I have coarse dry hair and this makes my hair soft and shiny. - Anonymous Verified Buyer

I have long hair with blonde highlights. I use five pumps of this treatment on wet hair daily and it keeps my hair healthy. I trust Loma because of their natural ingredients. I am very sensitive to chemical smells, and Loma uses essential oils as their fragrance that smells amazing! - Janice H. Verified Buyer

It only takes a tiny bit to work in my short, fine hair. I like it! - Anonymous Verified Buyer

This oil leaves my hair smooth, soft and manageable, but it does not leave my hair to heavy. I have a lot of fine hair. - Anonymous Verified Buyer

This is my first order from Beauty Care Choices and I am very pleased. Had yet to see travel sizes for the conditioner and shampoo and it was just what I needed/wanted. Would definitely recommend! - Anonymous Verified Buyer

This is my first order from Beauty Care Choices and I am very pleased. I bought this product off Amazon, but there have been a ton of reviews on Amazon about fake products and half filled containers, so I knew I needed to try someplace else. Beauty Care choices was perfect. Had the product, easy to buy, came quickly, sealed effectively so no spillage and the product that I have used so far as been great. Would definitely recommend! - Anonymous Verified Buyer

I have been using LOMA products for about a year. I finally let my hair go natural which is now a light gray. Using this product has given me so many compliments, especially the beautiful shine it now has. - Anonymous

I have used this product for years. Other products I have to alternate due to build-up but this leaves my hair soft and silky every time. - Anonymous

If I use this cream it gives me more defined wave and great shiny texture. - Anonymous

Very creamy luxurious shampoo with a nice lather. Have been using for two years after my hairstylist recommended it. Love this shampoo! - Anonymous Verified Buyer

I've used this hair product for several years. It works great! - Anonymous Verified Buyer

When I got really bad highlights and my hair felt so fragile, this helped so much. Love the smell too. - Anonymous

Love Loma! I love how clean it smells and how soft it makes my hair! It takes a few washes to fully wash old shampoo residue off your hair, even if you don't think you have any. But after 2 or 3 washes, you won't ever change! - Anonymous

I have used Loma hair products for well over 14 years. We moved last year and it was not as easy for me to find Loma products in salons. I was so thrilled when I found it here at Beauty Care Choices. My hair was in bad shape trying to use other products. Within 1 week of receiving my order, I have my healthy hair back! I would also like to say that the shipping was fast and the products were very well wrapped. Will definitely but from them again! - Anonymous Verified Buyer

I love using this shampoo! - Christina B. Verified Buyer

This shampoo and conditioner is perfect for my highlighter hair. It moisturizes but does not make my hair limp. Love Loma products! - Anonymous Verified Buyer

I have dry hair from my chemo treatment. This shampoo and conditioner helps with the dryness. - Anonymous Verified Buyer

I have used this product before but this time it seems more luxurious and creamy. I love the fragrance, too. - Anonymous Verified Buyer

I have been using this and all other Loma products for more than a year now. I recieved them as a "prize" in a fishing tournament, the whole kit. It sat in my bathroom for 6 months or more before I tried it and WOW! Now it's all i use. I love the way the products smell so fresh and the way my fine, thin hair comes to life. I use the texture spray for volume and styling. I love it. - .

I have fine, color treated hair and I'm addicted to this shampoo. I hear you only need Purple shampoo twice a week but I tend more to 4 times because it gives me a Perfect beige blonde. It doesn't dry out my hair and it rinses clean. Love it! - .

I love how this smooths my hair and makes it feel so soft. I have naturally curly hair and I put this on my dry hair to calm my frizzies. I'm really hoping this is a life saver during the coming summer months! - Anonymous Verified Buyer

LOVE this product:) I have been using it for about 2 years, the smell, the way it foams and spreads easily in my hair and ingredients, I like all! - Anonymous Verified Buyer

THIS LINE, LOMA IS ONE OF THE BEST I'VE EVER TRIED, THE SHAMPOO AND CONDITIONER AND THE TONIC. I'VE TRIED EVERYTHING IN THEIR LINE AND NOT BEEN DISAPPOINTED IN ANY OF IT. I HAVE FINE BLEACHED HAIR THAT HAS BEEN FRIES AND THIS LINE HAS BROUGHT IT BACK TO LIFE. WILL NEVER BUY ANYTHING ELSE! - Kristina P.

Loved this shampoo .best one I have used for my gray hair. It leaves my gray hair bright and shiny with no yellowing in it. And it leaves my long hair soft and easy to brush. LOVE THIS SHAMPOO ! - Christine M. Verified Buyer

Switched from Loreal Professional which was awesome, but way too expensive. I consulted a friend in the hair industry and she recommended this line and the price point is affordable. Gluten free, sulfate free, and soy free! - Anonymous Verified Buyer

I apply this to lightly (microfiber) towel dried hair. It gives the most amazing CURL DEFINITION and hold, without the hard crunch of a firmer holding gel. Holds well for 3 -4 days until next shampoo. I highly recommend Loma Curvy Cream. - Denise W. Verified Buyer

I have tried about every brand of shampoo/conditioner made. I have fine somewhat thinning hair. I also have scalp issues, gets dry and itchy. Lovely, right? This line is amazing. My scalp is so much better. It doesn't weigh my hair down yet conditions it nicely. When guests or family visiting try it they fall in love with it as well. Great for all hair types, I'm sure. Try it!! - Anonymous Verified Buyer

I love the Nourishing line for my fine hair and dry scalp. I've tried all the lines but this one is my favorite for my particular hair and scalp issues. Smell is amazing. You won't be disappointed ! - Anonymous Verified Buyer

This oil smell amazing and works so well on my hair. I have thin, dry hair and I apply after washing to bottom half of my hair and sometimes entire hair. I doesn't look oily or weigh my hair down. It helps with the moisture. I have a dry scalp and I apply it on the scalp at bedtime and it calms everything down. For all hair types I would think. Also all products for Beauty Care Choices is the real deal. No counterfeit like some have gotten on amazon. - Anonymous Verified Buyer

I use the shampoo every other day and my hair feels moisturized but not oily - Cari H. Verified Buyer

I have been using this brand for almost a year now. The large bottles last me for 7 months and I wash my hair every day. I have long thick hair and the baby hairs around my face started to break! My hair dresser suggested this products to help those hairs grow back stronger and it really is helping. - Christina B. Verified Buyer

Very lightweight, calms frizz during humid days. Wonderful fragrance. - Anonymous Verified Buyer

Light spray, yet firm hold. - Anonymous Verified Buyer

Perfect shampoo! Very light on my hair, yet cleanses so well. WONDERFUL citrus fragrance. Lathers nicely. - Anonymous Verified Buyer

Thick lather, smells great and leaves my hair clean and shiny. - Lisa S. Verified Buyer

I have blonde hair which I have highlighted and low lights every 8 weeks. I use Loma Moisture Treatment to keep my hair moisturized. I have tried many different and expensive brands. This one is the best! - Pam K.

Bought on recommendation of my stylist/colorist and extremely satisfied. - Anonymous

I love this conditioner. It left my hair feeling so healthy and soft. - Ali G. Verified Buyer

This shampoo is so awesome! it made my hair feel amazing! - Ali G. Verified Buyer

I use it every other day. I have dry color treated hair. I find it does a better job than the conditioner for daily use. I also use Loma's purple conditioner that cuts down the brass ones in my hair. Both are good. - Anonymous Verified Buyer

This conditioner works well if you do not have damaged hair due to color processing. - Anonymous Verified Buyer

I am a consumer. Found this while ordering another Loma product. I have been using another leave in conditioner for years but this one is my new favorite. Smells great and not heavy. Does not weigh down hair. Great shine and texture for my fine hair. Love this product. Thank you - Cynthia T. Verified Buyer

I am a consumer. My mom let me use her Loma Curvy Creme while I was visiting. Fantastic curl enhancement smells great and doesn't weigh down hair. I have very fine hair and usually straighten but with this product, I'm excited to show off my waves and curls. I couldn't wait to order my own! I use at least 3 times a week. Love this product. - Cynthia T. Verified Buyer

I've been using Loma products (including this conditioner) for past 11 years. When i go off of their products my hair gets thrashed, dried out, just awful! Takes a few weeks of back on loma to get hair restored but loma always restores my hair & makes it beautiful. I'm not planning on going off Loma ever again! I have long thick curly hair, color treated every 3 months, & have very sensitive scalp- Loma keeps scalp clear & healthy as well as hair! - Jennifer H.

My hairdresser uses and recommends Loma shampoo, conditioner, and other products. The shampoo lathers nicely, smells wonderful, and leaves my very long hair silky smooth and so soft. I can't believe how lucky I am to have found a quality shampoo safe for my hair that doesn't break the bank! - Lisa M.

Loma Shampoo and their conditioner are the best products I have bought in a very long time. With the all natural ingredients, I know that it is safe for my children and myself. The scent of the shampoo and conditioner is absolutely wonderful. I will be buying more of this product!! - Kelly M.

Unfortunately, I didn't notice until this product arrived that it contains silicones. Silicons are bad for your hair. Even though they feel slippery, the actually cause dryness and build up. I will not purchase again. - anna b.

I am a licensed stylist and I have been using this product line since it was first brought out, and it is just Amazing!! As I see someone else has said it is a Great skin moisturizer as well as a "Miracle" hair treatment as well!! I have put it in my Bleach to highlight hair and perm solutions as well in order to keep the hair in a good condition...and it does not stop any action of the products ....it is just Amazing!! I know I keep saying it, one other thing, I have also used the styling aids as well and have loved them and when I had my own salon, I could not keep them, especially this oil, on the shelves!! I still can't believe that this product is not more readily found in more Salons...It is a Huge Money Maker!!! Thank you for carrying it and your Great Prices, I will be turning people on to you for sure...hope that the product is still the same what with the new name and packaging.... - Darcy W.

I have super fine hair and this is the first conditioner I have found that didn't totally weigh down my hair! Even being light weight it still gives me a super soft and silky touch! Plus the fruity smell is a fantastic pick me up in the morning! - Roberta K.

I love Loma fortifying Repairative tonic . I have very long hair and I have trouble brushing it when I get out of the shower lots of tangles I have tried everything and this is the best stuff it makes my hair easier to brush out and it leaves my hair so soft . I just can't tell you how great this stuff is . Try it you will love it. - Robyn D.

Love this product on my fine, thin, grey hair. It adds just the right amount of body without dragging the hair down. - Mary Jo S.

Love this works beautifully, highly recomended, no frizz. - Doris B. Verified Buyer

I have been using this conditioner for a couple of years. I have tried other cheaper brands periodically but always come back to this one. It's the best. - Chris M. Verified Buyer

I'm not sure why a great product needed to be changed in the first place. I really can't tell the difference except for scent and the packaging (which is much smaller)... - Naima C. Verified Buyer

I've got pretty voluminous, curly hair that tends to frizz. This product gives me defined curls that aren't crunchy, a big bonus! It still hasn't totally gotten rid of the frizz, but their Oil treatment helps a lot with that. Definitely the best product for my curls I've found thus far and I've been through the bed head and John Mitchell product lines plus more... - Jamie G. Verified Buyer

I have a lot of curly, often frizzy hair and am always searching for something to tame the frizz. This product does a great job of softening my hair and taming the frizz. I've also noticed the longer I use it, the softer my hair gets even when I didn't use it that day. I love it, definitely a must for people with wild curly hair. - Jamie G. Verified Buyer

I have been purchasing Pearatin for years from a Salon that recently went out of business, therefore, I found your website. The three qualities I like about Pearatin is hydrating, color safe, and protection from UV rays. Loma is the replacement for Pearatin but it does not state on the bottle that it gives UV protection. I will have to look into this further before I reorder. - Joan C. Verified Buyer

Really love this shampoo! - Shannon S. Verified Buyer

Used to use the old Loma products with their old packing and i was worried about the new product but its 100x's better!! - Shannon S. Verified Buyer

I have fine curly hair. Product give my hair a lot more definition and hold - Ellen C. Verified Buyer


Loma hair products heal & nourish with aloe, botanical extracts, essential oils, vitamins, and proteins. Organically based formulas and aromas that embrace you.
Loma's Cutting edge technology combines nature, leaving you with strong, healthy hair that shines!
Activate beautiful, flawless curls with Curvature Curvy Creme. This pear and cranberry-scented creme will calm frizz and give your hair humidity resistance.
Color-treated hair is protected and pampered with organic hair care products. The Organics Nourishing Oil Treatment is a hard-working miracle for hair damaged by hair color.
Loma hair care line uses over 30% active Aloe Vera in most of the Loma products because Aloe Vera provides healing, soothing, and nourishing benefits to the scalp and skin. The blend they use is certified by the International Aloe Science Council for content and purity.