Protect your color while you cleanse with this shampoo.

The Alter Ego Italy ChromEgo Color Care Shampoo is formulated specifically for color-treated or bleached hair. This shampoo will gently cleanse your hair while providing protection for your color, keeping it vibrant for longer. The Alter Ego Italy ChromEgo Color Care Shampoo is enriched with VivaChrome Complex. This complex harnesses the benefits of phytocomplexes derived from Italian fruits, including apple, lemon, grape, and wheat bran, and the anti-fading action of a chelating compound to help preserve the hair’s shine and vibrancy. The Alter Ego Italy ChromEgo Color Care Shampoo keeps hair vibrant wash after wash and is formulated without sulfates and is vegan.

Alter Ego Italy ChromEgo Color Care Shampoo Benefits:

Sulfate-free

Vegan

Gentle cleansing

Protects hair color vibrancy

Infused with VivaChrome Complex

Maintains hair's shine levels

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Apply evenly on wet hair, massage gently and rinse thoroughly.

Aqua (Water), Disodium Laureth Sulfosuccinate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Phenoxyethanol, Parfum (Fragrance), Polyquaternium-7, Sodium Gluconate, Styrene/Acrylates Copolymer, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Ethylhexylglycerin, Citric Acid, Coco-glucoside, Potassium Sorbate, Linalool, Sodium Chloride, Sodium Hydroxide, Benzoic Acid, Argania Spinosa Kernel Oil, Lycium Barbarum Fruit Extract

Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.