Alter Ego Italy Products
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No Artificial Color
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No Artificial Color
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No Artificial Color
Paraben-Free
No Artificial Color
Paraben-Free
Sulfate-Free
No Artificial Color
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No Artificial Color
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Sulfate-Free
Recent Reviews
She Wonder Instant Shaping Mask - 33.8 oz
Transforms your hair to wondrous curls and silkens it. - .
Transforms your hair to wondrous curls and silkens it. - .
would buy again
would recommend
ScalpEgo Energizing Vitalizing Treatment - 3.38 oz
Work fine for my hair, excellent brand - Maribel P. Verified Buyer
Work fine for my hair, excellent brand - Maribel P. Verified Buyer
would buy again
would recommend
ScalpEgo Energizing - Vitalizing Shampoo
Ok first off I usually don't like most scalp shampoos mainly because I hate the smell of anything menthol or tea tree lol basically anything minty!! I know it feels good but I just cant handle the smell, well I tried this shampoo and I'm so in love because it helps my scalp and smells good there is no mint or menthol or tea tree smell!! I will definitely buy this again!!! - Sommer C.
Ok first off I usually don't like most scalp shampoos mainly because I hate the smell of anything menthol or tea tree lol basically anything minty!! I know it feels good but I just cant handle the smell, well I tried this shampoo and I'm so in love because it helps my scalp and smells good there is no mint or menthol or tea tree smell!! I will definitely buy this again!!! - Sommer C.
would buy again
would recommend
Hasty Too Hi-T Security Heat Protection Spray - 10 oz
This stuff smells so bad. It does the job but it smells horrible. My stylist tried to warn me it smelled bad but I needed heat protection. She told me it smells like “dumpster fire” and I thought she was joking. No this stuff is that bad. - Anonymous
This stuff smells so bad. It does the job but it smells horrible. My stylist tried to warn me it smelled bad but I needed heat protection. She told me it smells like “dumpster fire” and I thought she was joking. No this stuff is that bad. - Anonymous
would not buy again
would not recommend
ScalpEgo Energizing Vitalizing Treatment - 0.338 oz ea - 12 piece
Its working good, I have been using it for the last 2 years and I can see the results - Anonymous Verified Buyer
Its working good, I have been using it for the last 2 years and I can see the results - Anonymous Verified Buyer
would buy again
would recommend
CureEgo Filler Mask Plumping Mask - 1.69 oz
This makes my hair tangled matted mess after use. Not silky can’t run my hands through my hair at all. This stuff is really bad. - .
This makes my hair tangled matted mess after use. Not silky can’t run my hands through my hair at all. This stuff is really bad. - .
would not buy again
would not recommend
Urban Proof Leave-In Conditioner - 5.7 oz
I put this in my hair after I shower and it smells great and leaves my hair so soft and manageable. - tamara s.
I put this in my hair after I shower and it smells great and leaves my hair so soft and manageable. - tamara s.
would buy again
would recommend
She Wonder Shine Oil Elixir - 5.07 oz
I am a consumer. My stylist introduced me to this product 2 years ago, and I'm loving it. There is also a hair mask, but this elixir is my favorite. - Cathy C. Verified Buyer
I am a consumer. My stylist introduced me to this product 2 years ago, and I'm loving it. There is also a hair mask, but this elixir is my favorite. - Cathy C. Verified Buyer
would buy again
would recommend
Color Retouch Spray - Dark Blonde - 2.5 oz
I purchased this color retouch spray from my hair salon. I have been very impressed with it and consider it a very good proxy. I use it between my professional hair colorings as needed. It is natural looking. I highly recommend Alter3Go - Cathy O. Verified Buyer
I purchased this color retouch spray from my hair salon. I have been very impressed with it and consider it a very good proxy. I use it between my professional hair colorings as needed. It is natural looking. I highly recommend Alter3Go - Cathy O. Verified Buyer
would buy again
would recommend
ChromEgo Silver Maintain Anti-Yellow Shampoo - 32.1 oz
I recently wanted to go grey and realized that as my hair grew it leaned towards "blonde". That seemed strange since it started out true white at the roots. Someone recommended that I try AlterEgo Silver maintain and wow it made a huge difference. Strangers stop me to compliment me on my hair and ask me what product I use. I really love this product and would recommend it for anyone looking for amazing silver hair over ordinary grey. - Anonymous Verified Buyer
I recently wanted to go grey and realized that as my hair grew it leaned towards "blonde". That seemed strange since it started out true white at the roots. Someone recommended that I try AlterEgo Silver maintain and wow it made a huge difference. Strangers stop me to compliment me on my hair and ask me what product I use. I really love this product and would recommend it for anyone looking for amazing silver hair over ordinary grey. - Anonymous Verified Buyer
would buy again
would recommend
in the blog
Cruelty Free, Vegan & Organic
How to properly wash sensitive skin, both Normal & Oily
Cosmetic Colorants: Beauty & the FDA
Vegan Beauty Alternatives
What Does Sulfate-Free Mean to You?
Alter Ego Italy Hair Products: Unveiling Beauty through Science and Nature at Beauty Care Choices Alter Ego Italy Hair Care, a fusion of scientific expertise and natural wonders, emerges as a beacon of transformative beauty. At Beauty Care Choices, we proudly introduce a brand that embodies the harmony between innovation and nature's gifts.
Science Meets Beauty:
Alter Ego Italy Hair Care is a testament to the power of research and innovation. Backed by years of scientific expertise, their products harness the latest breakthroughs to deliver remarkable results. Each formula is a testament to their commitment to making hair healthier, more vibrant, and undeniably beautiful.
Nature's Elixir for Hair:
Embracing the essence of nature, Alter Ego Italy Hair Care infuses botanically rich ingredients into their products. Every bottle contains the magic of plants, enhancing your hair's vitality while staying true to the environment.
Tailored Solutions for Hair's Unique Needs:
At Alter Ego Italy Hair Care, they understand that every hair type is unique. Their extensive range of products caters to diverse needs, whether it's nourishment, revitalization, or style enhancement. From deep treatments to styling essentials, Alter Ego Italy Hair Care crafts solutions that cater to your individuality.
Elevating Confidence Through Beauty:
Beauty is more than skin deep; it's about feeling confident and empowered. Alter Ego Italy Hair Care products not only enhance your hair's health and appearance but also elevate your self-assurance, allowing you to embrace every day with newfound confidence.
A Commitment to Sustainability:
Alter Ego Italy Hair Care is not only dedicated to your beauty but also to the planet's well-being. Their products are formulated with sustainability in mind, ensuring that you enjoy exquisite beauty while making responsible choices.
Discover the transformative beauty of Alter Ego Italy Hair Care at Beauty Care Choices. Immerse yourself in a world where science and nature coexist, creating a harmonious symphony of wellness and beauty for your hair.
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