Parabens in personal care products act as preservatives and antimicrobials. Parabens are inexpensive synthetic preservatives and therefore more popular than more expensive plant-based ingredients. The most common types of parabens used in cosmetics are: Butylparaben, Ethylparaben, Isobutylparaben, Isopropylparaben, Methylparaben and Propylparaben.
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Color Wow hides those unwanted greys! Work on blondes, light brown, medium brown, and black hair tones. Adheres to hair without being sticky. The water-resistant formula covers roots until you wash it out.Show less