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Recent Reviews
Silk Express Miracle Silk Shampoo & Conditioner Set - 2 piece
I have tried a lot of shampoo and conditioners for my frizzy curly hair. It’s a 10 seems to work the best. I will definitely continue to use it and recommend it. - Meg L. Verified Buyer
I have tried a lot of shampoo and conditioners for my frizzy curly hair. It’s a 10 seems to work the best. I will definitely continue to use it and recommend it. - Meg L. Verified Buyer
would buy again
would recommend
Silk Express Miracle Shampoo, Conditioner & Leave-In Trio - Liter - 3 piece
As a first time user, I was really happy. I have been dealing with dry, frizzy hair and it has calmed down. - Anonymous Verified Buyer
As a first time user, I was really happy. I have been dealing with dry, frizzy hair and it has calmed down. - Anonymous Verified Buyer
would buy again
would recommend
Miracle Moisture Shampoo, Conditioner & Leave-In Lite Trio - 3 piece
I have been using this product for 2 years now. - Anonymous Verified Buyer
I have been using this product for 2 years now. - Anonymous Verified Buyer
would buy again
would recommend
Miracle Hair Mask - 8 oz
YOU WANT THIS MASK! - Anonymous
YOU WANT THIS MASK! - Anonymous
would buy again
would recommend
Miracle Styling Serum - 4 oz
This is such an amazing serum. It smells wonderful but also makes your hair feel amazing. You can see a difference in the health of your hair right away! - Anonymous
This is such an amazing serum. It smells wonderful but also makes your hair feel amazing. You can see a difference in the health of your hair right away! - Anonymous
would buy again
would recommend
Miracle Leave-In Product - 2 oz
My first and still favorite leave-in product! - Anonymous
My first and still favorite leave-in product! - Anonymous
would buy again
would recommend
Blow Dry Miracle H2O Shield - 6 oz
Love this product! Even days after washing my hair and using this, my waist length hair is still soft enough and has enough slip to not tangle up at all. My style has needed way less refreshing and my hair has so much shine! Love love love! - Anonymous
Love this product! Even days after washing my hair and using this, my waist length hair is still soft enough and has enough slip to not tangle up at all. My style has needed way less refreshing and my hair has so much shine! Love love love! - Anonymous
would buy again
would recommend
Miracle Leave-In Product
This makes my hair feel so soft and smooth. So happy I found this product. Would strongly recommend this to everyone!!!! - Sherri R.
This makes my hair feel so soft and smooth. So happy I found this product. Would strongly recommend this to everyone!!!! - Sherri R.
would buy again
would recommend
Miracle Hair Mask
I have color treated hair so I use a special salon product shampoo for color treated hair and a separate conditioner by the same company. I got a new perm last Saturday and since I couldn't shampoo for 48 hours I asked my hair stylist/colorist what I could do to liven things up a bit and she said to use my It's a 10 Miracle hair mask. Wow! it really increased my volume like I've never known. I just love the bounce it gives my hair. - Susan M.
I have color treated hair so I use a special salon product shampoo for color treated hair and a separate conditioner by the same company. I got a new perm last Saturday and since I couldn't shampoo for 48 hours I asked my hair stylist/colorist what I could do to liven things up a bit and she said to use my It's a 10 Miracle hair mask. Wow! it really increased my volume like I've never known. I just love the bounce it gives my hair. - Susan M.
would buy again
would recommend
Miracle Leave-In Lite
I have really fine hair that gets tangled after showering and this product makes it so easy to comb through. Because my hair is so fine it is easily weighed down by heavy products but not this one. This stuff is so light but so effective. I'll definitely be repurchasing this when I run out. - Alma O.
I have really fine hair that gets tangled after showering and this product makes it so easy to comb through. Because my hair is so fine it is easily weighed down by heavy products but not this one. This stuff is so light but so effective. I'll definitely be repurchasing this when I run out. - Alma O.
would buy again
would recommend
Miracle Leave-In Potion Plus Keratin
before doing your regular set, either rollers or blower, apply a bit all through your hair, and it conditions like silk . Amazing ! - Alma O.
before doing your regular set, either rollers or blower, apply a bit all through your hair, and it conditions like silk . Amazing ! - Alma O.
would buy again
would recommend
Silk Express Miracle Silk Conditioner
This is an excellent product! I have used It's a 10 products in the past, and this "silk effects" line is wonderful! My hair feels great, I love it! - Alma O.
This is an excellent product! I have used It's a 10 products in the past, and this "silk effects" line is wonderful! My hair feels great, I love it! - Alma O.
would buy again
would recommend
Miracle Super Hold Finishing Hair Spray Plus Keratin
You don't have to use very much at all, and I have heavy coarse hair. It lasts all day long and is easy to brush out at the end of the day. - Alma O.
You don't have to use very much at all, and I have heavy coarse hair. It lasts all day long and is easy to brush out at the end of the day. - Alma O.
would buy again
would recommend
Miracle Deep Conditioner Plus Keratin
This product is good but it is a little heavy for my fine hair. A small amount is good and I am not sure if I will purchase again. - Alma O.
This product is good but it is a little heavy for my fine hair. A small amount is good and I am not sure if I will purchase again. - Alma O.
would buy again
would recommend
Miracle Leave-In for Blondes
I spritz it in my hair and i instantly saw a difference, my hair was softer looking, it smells good, and its heat protected so that's a plus. I'm glad its for blondes so it will no way mess up my platinum color. - Alma O.
I spritz it in my hair and i instantly saw a difference, my hair was softer looking, it smells good, and its heat protected so that's a plus. I'm glad its for blondes so it will no way mess up my platinum color. - Alma O.
would buy again
would recommend
Miracle Blowdry Volumizer
This is just amazing. My hair is very thin and this product makes my hair look twice as thick and easy to manage, plus your hair does not feel sticky. i will always buy this instead of hair spray. can not say enough good things about this product. - Alma O.
This is just amazing. My hair is very thin and this product makes my hair look twice as thick and easy to manage, plus your hair does not feel sticky. i will always buy this instead of hair spray. can not say enough good things about this product. - Alma O.
would buy again
would recommend
Five Minute Hair Repair for Blondes - 5 oz
Leaves my ends very soft and smooth. I will purchase this line of products in the future. I also use the Miracle potion leave in treatment. - Alma O.
Leaves my ends very soft and smooth. I will purchase this line of products in the future. I also use the Miracle potion leave in treatment. - Alma O.
would buy again
would recommend
Silk Express Miracle Silk Smoothing Balm
I'd say the name says it all. My professional used this product on my hair, so I knew I would love it. My is very fine, and over processed with perms. This product bring back the shine and tames the fizzes. Will be buying it again. - Alma O.
I'd say the name says it all. My professional used this product on my hair, so I knew I would love it. My is very fine, and over processed with perms. This product bring back the shine and tames the fizzes. Will be buying it again. - Alma O.
would buy again
would recommend
Miracle Shampoo Plus Keratin - 10 oz
It was amazing! the first time I used the shampoo it gave my hair a moisture is deserves! The Softness and how smooth and shiny my hair was made me go to the store and buy another bottle! I bought another product from "its a 10" while I was there: the miracle oil Keratin infused. It Worked Great(:! - Samantha F.
It was amazing! the first time I used the shampoo it gave my hair a moisture is deserves! The Softness and how smooth and shiny my hair was made me go to the store and buy another bottle! I bought another product from "its a 10" while I was there: the miracle oil Keratin infused. It Worked Great(:! - Samantha F.
would buy again
would recommend
Miracle Leave-In Product
I have long thick hair thats hard to deal with but i tried this and its everything in one product - Ashley M.
I have long thick hair thats hard to deal with but i tried this and its everything in one product - Ashley M.
would buy again
would recommend
Miracle Leave-In Product
I have used so many different products, but all of the ones that make my hair shine also makes my hair limp. This product doesn't do that! - Debi V.
I have used so many different products, but all of the ones that make my hair shine also makes my hair limp. This product doesn't do that! - Debi V.
would buy again
would recommend
Miracle Leave-In Product
For anybody that is having hair problems, I dare you try this product you will be very satisfied!! - Rosalie T.
For anybody that is having hair problems, I dare you try this product you will be very satisfied!! - Rosalie T.
would buy again
would recommend
Miracle Leave-In Product - 2 oz
Great for the hair and it smells great too. - keri j. Verified Buyer
Great for the hair and it smells great too. - keri j. Verified Buyer
would buy again
would recommend
Silk Express Miracle Silk Smoothing Balm - 5 oz
If you have trouble with fly-aways or frizzy hair this product is the best. - keri j. Verified Buyer
If you have trouble with fly-aways or frizzy hair this product is the best. - keri j. Verified Buyer
would buy again
would recommend
Miracle Styling Serum - 4 oz
I really like the way my hair feels after using this product. - keri j. Verified Buyer
I really like the way my hair feels after using this product. - keri j. Verified Buyer
would buy again
would recommend
Silk Express Miracle Silk Shampoo
Wonderful color protection does not strip my color at all. - Alexsis D.
Wonderful color protection does not strip my color at all. - Alexsis D.
would buy again
would recommend
Miracle Finishing Spray
I love it's light hold and amazing shine factor! - Alexsis D.
I love it's light hold and amazing shine factor! - Alexsis D.
would buy again
would recommend
Miracle Hair Mask
This the best hair mask I have ever used it leaves my hair silky smooth and amazing feeling, I recommend this product to everyone!!! - Alexsis D.
This the best hair mask I have ever used it leaves my hair silky smooth and amazing feeling, I recommend this product to everyone!!! - Alexsis D.
would buy again
would recommend
Miracle Daily Conditioner - 10 oz
I love this product so much. It keeps my hair looking healthy and shinny. I also love the smell of it. - Gina M. Verified Buyer
I love this product so much. It keeps my hair looking healthy and shinny. I also love the smell of it. - Gina M. Verified Buyer
would buy again
would recommend
Miracle Leave-In Product - 4 oz
This product has a clean smell that leaves your hair feeling smooth and soft. What I especially love about this product is it controls those fly away's that you get in the winter months due to the cold dry air and indoor heat. I can't remember the last time I used conditioner on my hair and for those who have fine hair like myself you know how heavy conditioners can be. - Valorie Z. Verified Buyer
This product has a clean smell that leaves your hair feeling smooth and soft. What I especially love about this product is it controls those fly away's that you get in the winter months due to the cold dry air and indoor heat. I can't remember the last time I used conditioner on my hair and for those who have fine hair like myself you know how heavy conditioners can be. - Valorie Z. Verified Buyer
would buy again
would recommend
Miracle Daily Conditioner
I've tried countless products over the years, and this is by FAR the BEST! I have long, fine, light blonde hair that gets weighed down easily from product build-up. This stuff leaves my hair incredibly soft, silky and super shiny! My hair is SO happy and healthy now! Yes, it's a little pricey, but TOTALLY worth it!!! It's a 10 is now the ONLY product I use in my hair! :) The only thing I would change, is the smell. It smells fine, but a little musky. I want a fresh, citrus or floral smell, but as long as it keeps working the way it does, I don't really care about the smell! I also use the leave-in spray afterwards, and that smells great, so at least my hair smells awesome from that! - Melissa W.
I've tried countless products over the years, and this is by FAR the BEST! I have long, fine, light blonde hair that gets weighed down easily from product build-up. This stuff leaves my hair incredibly soft, silky and super shiny! My hair is SO happy and healthy now! Yes, it's a little pricey, but TOTALLY worth it!!! It's a 10 is now the ONLY product I use in my hair! :) The only thing I would change, is the smell. It smells fine, but a little musky. I want a fresh, citrus or floral smell, but as long as it keeps working the way it does, I don't really care about the smell! I also use the leave-in spray afterwards, and that smells great, so at least my hair smells awesome from that! - Melissa W.
would buy again
would recommend
Miracle Moisture Shampoo
I have dry, coarse, wiry hair. (Scottish hair, like a terrier)(not curly) along with serious itchy, flakey scalp. I've used this for a week, and my hair actually feels soft, but not weighed down. Not itchy or flakey, either!!! It may be a bit pricy, but with shoulder length, THICK hair, it seriously only took me a quarter sized dollop to enjoy a full wash. It will last. I wrote this company to thank them. I'm adding the conditioner to my regime, next. Does what it says. WHOOHOO! - Amelia L.
I have dry, coarse, wiry hair. (Scottish hair, like a terrier)(not curly) along with serious itchy, flakey scalp. I've used this for a week, and my hair actually feels soft, but not weighed down. Not itchy or flakey, either!!! It may be a bit pricy, but with shoulder length, THICK hair, it seriously only took me a quarter sized dollop to enjoy a full wash. It will last. I wrote this company to thank them. I'm adding the conditioner to my regime, next. Does what it says. WHOOHOO! - Amelia L.
would buy again
would recommend
Miracle Leave-In Product
I got this product as a sample at a hair show and I gave it a try and I will never use anything different. It makes my hair sooo soft and shiny and it doesn't make it look oily or flat. It's for sure the best product out there. - Rachel A.
I got this product as a sample at a hair show and I gave it a try and I will never use anything different. It makes my hair sooo soft and shiny and it doesn't make it look oily or flat. It's for sure the best product out there. - Rachel A.
would buy again
would recommend
Miracle Leave-In Plus Keratin - 4 oz
The keratin seems to straighten out and lessen the frizzies, but you need to use a lot of it. - Anonymous Verified Buyer
The keratin seems to straighten out and lessen the frizzies, but you need to use a lot of it. - Anonymous Verified Buyer
would buy again
would recommend
Miracle Leave-In Product
i have really long hair and its very brittle i tried this i love it a comb never went through my hair so easy - kelly c.
i have really long hair and its very brittle i tried this i love it a comb never went through my hair so easy - kelly c.
would buy again
would recommend
Miracle Leave-In Plus Keratin
This was one of two products (the other being another brand) that my hairdresser uses to make my hair stay in shape. I am in the pool alot and this works great! I love how easily my hair combs out when I use it and the wonderful condition of my hair! - Sandra P.
This was one of two products (the other being another brand) that my hairdresser uses to make my hair stay in shape. I am in the pool alot and this works great! I love how easily my hair combs out when I use it and the wonderful condition of my hair! - Sandra P.
would buy again
would recommend
Miracle Shampoo Plus Keratin - 10 oz
If you want hair that is strong with lots of body, buy this product! - Stephanie D. Verified Buyer
If you want hair that is strong with lots of body, buy this product! - Stephanie D. Verified Buyer
would buy again
would recommend
Miracle Leave-In Plus Keratin - 4 oz
I love this product and highly recommend it! - Anonymous Verified Buyer
I love this product and highly recommend it! - Anonymous Verified Buyer
would buy again
would recommend
Miracle Leave-In Product - 10 oz
Leaves hair silky! - Barbara L. Verified Buyer
Leaves hair silky! - Barbara L. Verified Buyer
would buy again
would recommend
Miracle Shampoo Plus Keratin
Im African American with naturally oily hair. Typically when I get my hair done it lasts for maybe 2 good days... With this shampoo it's lasts for approx. 5 days with no oil.... I love this line my hair is not dry but full of body.... Thank u thank u thank u.... My search for the best products is over! - R S.
Im African American with naturally oily hair. Typically when I get my hair done it lasts for maybe 2 good days... With this shampoo it's lasts for approx. 5 days with no oil.... I love this line my hair is not dry but full of body.... Thank u thank u thank u.... My search for the best products is over! - R S.
would buy again
would recommend
Miracle Shampoo Plus Keratin - 10 oz
This product is like liquid gold. It makes my hair soft and silky. I have color treated hair so I love that this shampoo helps protect my color and keeps it healthy. The scent is amazing. - Jennifer M. Verified Buyer
This product is like liquid gold. It makes my hair soft and silky. I have color treated hair so I love that this shampoo helps protect my color and keeps it healthy. The scent is amazing. - Jennifer M. Verified Buyer
would buy again
would recommend
Miracle Leave-In Product - 2 oz
I loved it, didn't know there was a product out there tha would make my hair feel like this. Thanks - Pyna S. Verified Buyer
I loved it, didn't know there was a product out there tha would make my hair feel like this. Thanks - Pyna S. Verified Buyer
would buy again
would recommend
Miracle Styling Serum
I'm a Redken kinda girl! I was just stocking up on hair products and as a freebie I was given the Miracle styling serum from the cashier. I shampooed my daughter's hair and started using heat glide by Redken; the build up was horrible. So I decided to give the serum a try and the second I put it on my daughter's hair you could feel the difference. No build up and as I blow dried it, the shine and the body was amazing. She said, "mommy I look like a movie star". She really did, I will be going back to the salon store and trying the rest of the product line. It's A 10! - Yolanda M.
I'm a Redken kinda girl! I was just stocking up on hair products and as a freebie I was given the Miracle styling serum from the cashier. I shampooed my daughter's hair and started using heat glide by Redken; the build up was horrible. So I decided to give the serum a try and the second I put it on my daughter's hair you could feel the difference. No build up and as I blow dried it, the shine and the body was amazing. She said, "mommy I look like a movie star". She really did, I will be going back to the salon store and trying the rest of the product line. It's A 10! - Yolanda M.
would buy again
would recommend
Miracle Leave-In Plus Keratin - 4 oz
This product is great to protect the hair free heat. It makes my hair feel soft. - Carrie W. Verified Buyer
This product is great to protect the hair free heat. It makes my hair feel soft. - Carrie W. Verified Buyer
would buy again
would recommend
Miracle Leave-In Product - 2 oz
Excellent product, maintains my hair color intact and my hair looks beautiful! - Anonymous Verified Buyer
Excellent product, maintains my hair color intact and my hair looks beautiful! - Anonymous Verified Buyer
would buy again
would recommend
Miracle Leave-In Product - 4 oz
An everyday leave in conditioner that smells great and leaves hair shiney. - Anonymous Verified Buyer
An everyday leave in conditioner that smells great and leaves hair shiney. - Anonymous Verified Buyer
would buy again
would recommend
Miracle Leave-In Product
These its a 10 products are truly amazing from the shampoo right down to the hair mask and leave-in! By far the top of the line above any other products that I have ever used hands down!!! - Anonymous
These its a 10 products are truly amazing from the shampoo right down to the hair mask and leave-in! By far the top of the line above any other products that I have ever used hands down!!! - Anonymous
would buy again
would recommend
Miracle Leave-In Product
My hair dresser suggested the product. After having tried several others what did I have to lose. I tried it and won't be needing any of the other products. It truly is amazing. - Anonymous
My hair dresser suggested the product. After having tried several others what did I have to lose. I tried it and won't be needing any of the other products. It truly is amazing. - Anonymous
would buy again
would recommend
Miracle Leave-In Product
My hairdresser introduced me to this product. It is amazing. I have such fine hair that I have to keep it highlighted to get any body and it gets really dry and damaged easily. This product has made my hair look and feel soft, but with body and not weighed down. - michelle r.
My hairdresser introduced me to this product. It is amazing. I have such fine hair that I have to keep it highlighted to get any body and it gets really dry and damaged easily. This product has made my hair look and feel soft, but with body and not weighed down. - michelle r.
would buy again
would recommend
in the blog
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What Does Sulfate-Free Mean to You?
Truly Miracle HaircareIt's A 10 was created by Carolyn Aronson, a hairstylist with over 20 years of salon experience. She traded in her scissors for a product line and has never looked back. It's A 10 products with 10 (or more) benefits in every bottle. This hair healing brand focuses on providing you with shiny, bouncy, beautiful hair. They have developed segments to support all hair types. From coily to straight, blonde to dark, dry to oily, long to short, It's A 10 creates miracle products to fit your individual needs.
It's A 10 is a globally successful haircare brand, but they make sure to keep their core values at the forefront of their business. Giving back is a huge part of the It's A 10 brand. They have supported agencies like Right Action for Women, City of Hope, The Trevor Project, Good 360, and many more. They ensure to update their cause and give back based on the world's current needs. One of their long-living causes is ending animal testing. You can find It's A 10 supporting legal actions and petitions to end animal cruelty at any time.
It's A 10 is proud to be:
Woman Owned & Founded
Cruelty-Free & Leaping Bunny Certified
Giving Back Focused
Award Winning & Press Favorite Brand
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