It's A 10 Products
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I have used this product for years and was looking to obtain at a better price. Communication was good about order and delivery. The smell of the product I received does not smell anything like the previous bottles I have purchased else where. Will not order again from here. - Jackie T. Verified Buyer
This hair mask really lives up to the name — it’s a true multitasker. After just one use, hair feels noticeably softer, shinier, and more manageable. It deeply hydrates without weighing hair down, making it perfect for dry, damaged, or over-processed strands. The scent is light and pleasant, and the results are salon-worthy. Great for a weekly treatment or whenever your hair needs a serious boost. - Anonymous
I use the defining gel instead of any feminine products & have not been as happy as with "He's a 10"!! Giving to my son for Christmas!! I Rate it 10!! THE BEST! - .
I have tried a lot of shampoo and conditioners for my frizzy curly hair. It’s a 10 seems to work the best. I will definitely continue to use it and recommend it. - Meg L. Verified Buyer
As a first time user, I was really happy. I have been dealing with dry, frizzy hair and it has calmed down. - Anonymous Verified Buyer
I have been using this product for 2 years now. - Anonymous Verified Buyer
YOU WANT THIS MASK! - Anonymous
This is such an amazing serum. It smells wonderful but also makes your hair feel amazing. You can see a difference in the health of your hair right away! - Anonymous
My first and still favorite leave-in product! - Anonymous
Love this product! Even days after washing my hair and using this, my waist length hair is still soft enough and has enough slip to not tangle up at all. My style has needed way less refreshing and my hair has so much shine! Love love love! - Anonymous
Truly Miracle HaircareIt's A 10 was created by Carolyn Aronson, a hairstylist with over 20 years of salon experience. She traded in her scissors for a product line and has never looked back. It's A 10 products with 10 (or more) benefits in every bottle. This hair healing brand focuses on providing you with shiny, bouncy, beautiful hair. They have developed segments to support all hair types. From coily to straight, blonde to dark, dry to oily, long to short, It's A 10 creates miracle products to fit your individual needs.
It's A 10 is a globally successful haircare brand, but they make sure to keep their core values at the forefront of their business. Giving back is a huge part of the It's A 10 brand. They have supported agencies like Right Action for Women, City of Hope, The Trevor Project, Good 360, and many more. They ensure to update their cause and give back based on the world's current needs. One of their long-living causes is ending animal testing. You can find It's A 10 supporting legal actions and petitions to end animal cruelty at any time.
It's A 10 is proud to be:
Woman Owned & Founded
Cruelty-Free & Leaping Bunny Certified
Giving Back Focused
Award Winning & Press Favorite Brand