Redken Products
Never had a product work to help keep my hair colored to the dye and keep it bright and shiny before. I liked Goldwell before but this Color Gloss hands down blows it out the water. Love this product!! Need to try more from the acidic redken line!!! - Audra M.
Es un excelente producto, ayuda con la caída del pelo. Se ve sedoso. Me encanta. - Arlene F. Verified Buyer
Not sulfate free? - .
I have used Redkin products since 1967. I have tried other products but, Redkin is the best!! - Linda P. Verified Buyer
I have used this product for a long time. I used it when it was called GUTS. I love it, it would be hard to manage without it. - Linda P. Verified Buyer
This is a nice oil for your hair that also makes your hair smell good and it feels so soft after I put it in my hair!! - Sommer C.
I use it every day to shampoo my hair - Karyn M. Verified Buyer
I purchased from my Hairstylist, she recommended it, and I LOVE IT! My hair doesn't feel weighed down, and my style last all day. Please Please continue to carry this product! Thank you! Brenda - Anonymous Verified Buyer
I switched to this shampoo (and the conditioner as well) after I asked my stylist what kind of shampoo she was using when she washed my hair...because it always looked great for days afterward. Redken AllSoft was her answer, and I have been using it for about 2 months now. It makes a noticeable difference....leaves my hair smooth, soft, healthy looking and fuller. AND I have been getting several unsolicited compliments on my hair!! The only reason for 4 stars instead of 5 is that I hate the bottle cap. The odd shape makes it difficult to find where to open the lid when I'm in the shower with water running down my face...and when I do find the right spot, it is somewhat difficult to pry open. - Linda R.
I have used Redken Full Volume Mousse for a number of years; it makes styling my natural curl easier to style. I was so grateful to find it at Beauty Care Choices! - Anonymous Verified Buyer
Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent.
The basis of Redken products lies in three areas: Protein, pH, and professionals. Since hair is composed of protein, Redken uses protein technology to create quality products. They use an acidic pH which complements the natural pH of hair.
Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that by working with professional hairdressers, she could help millions of other people who also want gentle, high-performance products.
Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN"), began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:
Protein technology (since hair is composed primarily of protein), an acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin. Products recommended exclusively by licensed cosmetologists in professional salons. By 1965, Paula had full ownership of Redken Laboratories based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its eadquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional hair care products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.