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Redken Products
This product is great for me as I am allergic to scented products. It was great to finally find something that worked. Love the hold also. - Anonymous Verified Buyer
Soft hold, shiny surface and aids my lack of skill with a good blow out! - Gina P. Verified Buyer
In my 50+ years, I’ve tried more hair products than I can possibly count. I used to spend a small fortune on Oribe products until a friend told me about this new line. This shampoo and conditioner is, by far, the best I’ve found. It tames the frizz, leaves my hair soft, and is a game changer after just one wash. - Abby J. Verified Buyer
This deserves zero stars!!! Absolutely garbage! Made my hair so frizzy & dry !!!! Wish i can return this! I will stick to Goldwell Kerasilk!!! - SHOBA L. Verified Buyer
I used the Acidic Bonding duo for a while and found it to be exactly what my hair needed, but I bought It at the salon, and it was pricey! So I tried another curl product and it worked…until it didn’t. Happily, that coincided with my finding the Beauty Care Choices website! My hair responded immediately to the product. I have an abundance of lively, pretty curls at an affordable price. Very exciting! Y’all have a new customer!! I’ll be back. - Marci P. Verified Buyer
I don't know why someone would give this product a two star review over the smell of the product being too similar to men's products. I came to the review section hoping to find out how/ if it works well. This line is expensive and in order for it to work properly you have to buy the entire line. Anyone have any reviews of this product about how well it works? That would be useful. - .
I saw results immediately. Love it! - Anonymous Verified Buyer
I have purchased many Redken sets but this one is not great. If I knew how to return I would. I used once and it smells like men’s shampoo. Prefer the extend and extreme line. - Anonymous Verified Buyer
I’m so happy I found this Reflex product line. My aging, color treated hair is coarse in the back yet soft in the front. I use satin cases but caps are uncomfortable. This is a quick treatment but hard to find. Least on 10 minutes & saw improvement. I regularly use their AB shampoo, conditioner & leave in & the citric acid helps. - Anonymous Verified Buyer
This product really helps style my hair. - Anonymous Verified Buyer
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Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent.
The basis of Redken products lies in three areas: Protein, pH, and professionals. Since hair is composed of protein, Redken uses protein technology to create quality products. They use an acidic pH which complements the natural pH of hair.
Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that by working with professional hairdressers, she could help millions of other people who also want gentle, high-performance products.
Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN"), began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:
Protein technology (since hair is composed primarily of protein), an acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin. Products recommended exclusively by licensed cosmetologists in professional salons. By 1965, Paula had full ownership of Redken Laboratories based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its eadquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional hair care products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.