Your Privacy Choices

This page explains how to exercise the privacy rights available to you under U.S. state privacy laws and how to control how we use information about you for advertising, analytics, and marketing. For full details about how we collect and use personal information, see our Privacy Policy.

1. Opt Out of "Sale," "Sharing," and Targeted Advertising

We do not sell personal information for money. We do, however, use cookies and similar technologies for advertising and analytics, and we share information with platforms like Google, Meta, and Pinterest for cross-context behavioral advertising. Under the California Consumer Privacy Act and several other U.S. state privacy laws, this may be considered a "sale," "sharing," or "targeted advertising." You can opt out of these uses by:

• Submitting the request form below — we will apply your opt-out to your account and to identifiers we can match (such as your email address).
• Using a Global Privacy Control ("GPC") signal — if you visit our site with a browser or extension that broadcasts a GPC signal, and you are in a U.S. state that requires us to recognize it, we will treat the signal as an opt-out for that browser. Because the signal is per-browser, you will need to enable it on each browser and device you use.
• Industry opt-outs — you can also opt out of interest-based advertising at the Digital Advertising Alliance, the Network Advertising Initiative, and (for mobile apps) DAA AppChoices.
• Browser and device controls — you can block or delete cookies in your browser settings and limit ad tracking in your device settings (for example, Limit Ad Tracking on iOS or Opt out of Ads Personalization on Android).

2. Other Privacy Rights

Depending on where you live, you may also have the right to know what personal information we have about you, get a copy of it, correct it, delete it, limit the use of sensitive personal information, and appeal a decision we make about your request. See Section 11 of our Privacy Policy for the rights that apply to your state and the conditions and exceptions that may apply.

3. Marketing-Communication Choices

• Email: click the "unsubscribe" link in the footer of any marketing email.
• SMS: text the keyword STOP to the program number to opt out. See our Mobile Messaging Terms.
• Direct mail and phone: contact us using the information in Section 6.

4. Submit a Privacy Request

Use the form below to submit a privacy-rights request. We will verify your identity before responding, typically by matching the information you provide here against information already associated with your account or recent orders. We will not use information collected for verification for any other purpose.

Type of Request *

Know what personal information you have about me / get a copy Correct inaccurate personal information Delete personal information Opt out of "sale" or "sharing" of personal information Opt out of targeted advertising Limit the use of sensitive personal information Portable copy of my data Appeal a prior decision California Shine the Light request

About You

Full Name *
Email Address (for response) *
Account Email (if different from above)
Phone Number (optional)
Mailing Address (optional, required for postal-mail response)
State of Residence

Authorized Agent

I am submitting this request for myself. I am submitting this request on behalf of someone else (authorized agent).

If you are submitting this request as an authorized agent, please attach written authorization from the consumer. We may also contact the consumer directly to verify the authorization.

Additional Details

Submit Request

5. Other Ways to Submit a Request

If you prefer not to use the form, you may also contact us by:

• Email: privacy@beautycarechoices.com
• Phone: (866) 409-7227
• Mail: Privacy Officer, Beauty Care Choices, 2962 Cascade Blvd., Shasta Lake, CA 96019

6. Response Times and Appeals

We will respond to verifiable privacy-rights requests within the timeframes required by applicable law (generally within forty-five (45) days, extendable as permitted). If we decline a request, you may appeal our decision by replying to our written response or by contacting us using any of the methods above. We will respond to appeals within the time required by your state's law.

Last updated: May 14, 2026