Alter Ego Italy ChromEgo Anti-Red Shampoo


1.6 oz 10.14 oz 32.1 oz
Size: 1.6 oz
$7.00 $5.95 USD
Sale Ends Wednesday June 26th
Enhance the cool tones of your deep brown hair with the Alter Ego Italy ChromEgo Anti-Red Shampoo.

The Alter Ego Italy ChromEgo Anti-Red Shampoo is a green-pigmented shampoo that eliminates unwanted red tones in naturally dark or colored dark brown hair. This shampoo is best for those with levels 3-5 brown hair. This nourishing and moisturizing shampoo is ideal for all hair types and textures and leaves hair with a silky and radiant finish.

How does green pigment counteract red?
Green pigment counteracts red because they are complementary colors. Complementary colors are pairs of colors that, when combined, cancel each other out and create a neutral gray or white color. In the context of color theory, green is considered the complementary color to red. When green pigment is applied or mixed with red, the two colors work to neutralize each other. This is because green light contains wavelengths that are opposite to those of red light on the color spectrum. When these opposing wavelengths mix, they create a visual effect that reduces the intensity and brightness of both colors.
Apply to wet hair, massage, and leave in 3-5 minutes. Rinse and follow with either Anti-Red conditioner.

PRO TIP: Leave on for 3-5 minutes for maximum cooling effect. Designed for levels 1-4, Anti-Red should not be used on white or grey hair as it can leave a greenish hue. This also includes any hair that has been lightened to level 5 or lighter with color, lightener, or the sun.
AQUA (WATER), AMMONIUM LAURYL SULFATE, SODIUM MYRETH SULFATE, SODIUM COCOAMPHOACETATE, SODIUM CHLORIDE, PARFUME (FRAGRANCE), LACTIC ACID, COCAMIDOPROPYL BETAINE, SODIUM BENZOATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, PROPANEDIOL, CITRIC ACID LINALOOL, HC BLUE NO. 15, HEXYL CINNAMAL, TARTARIC ACID, BASIC BROWN 17, BASIC YELLOW 87, BASIC RED 76, GLUCONIC ACID, HYDROLYZED WALNUT EXTRACT, PYRUS MALUS FRUIT EXTRACT, PYRUS MALUS (APPLE) FRUIT EXTRACT, CITRUS LIMON (LEMON) FRUIT EXTRACT, VITIS VINIFERA (GRAPE) SKIN EXTRACT, TRITICUM VULGARE BRAN (WHEAT) EXTARCT, POTASSIUM SORBATE.

Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.
76935