Beauty Built Backwards

Aluram is an independent and family-owned beauty brand that puts salon and stylists first. From day one they knew their brand was going to be different, it had to be different!

Aluram is Marula spelled backward! It is a reflection of their backward approach and creating beauty beyond compromise. Their products are built and tailored to fit the needs of both professionals and consumers and take the lead in hair industry trends. Aluram is a subsidiary of United Hair Care, a family-owned manufacturer. They have brought forth leading-edge health and beauty brands with formulas and products for over thirty years and three generations!

Leaders in clean beauty Aluram and United Hair Care products and technology can offer innovation in hair care. Their products are formulated with Coconut Water, known as nature's most perfect water. This hydrating elixir's electrolytes, amino acids, and vitamins are wonderful for your hair. their products also include Marula Oil. Marula Oil features a small and light molecular structure that is easily absorbed into the hair, making it a fantastic source of antioxidants and hydration. In addition to these clean ingredients, all Aluram hair care products are vegan and cruelty-free. They don't include harsh sulfates, parabens, or gluten and are all safe for color-treated and non-color-treated hair alike!

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