For: Blonde, platinum, highlighted, gray, and white hair needing brassiness control, enhanced brightness, hydration, and repair.
Aluram Purple Shampoo & Hydrate & Repair Treatment Duo Benefits:
- Two-step toning and conditioning routine helps neutralize unwanted yellow and brassy tones.
- Enhances the brightness and vibrancy of blonde, platinum, highlighted, gray, and white hair.
- Highly pigmented purple shampoo gently cleanses while helping maintain cool, beautiful tones.
- Deeply conditions dry and chemically treated hair to restore softness and manageability.
- Helps combat frizz and smooth unruly strands for a polished finish.
- Supports stronger, healthier-looking hair by helping minimize breakage.
- Infused with nourishing oils and botanical extracts to replenish moisture and enhance shine.
- Helps detangle hair while improving smoothness and overall manageability.
- Provides a convenient toning and repair routine to maintain salon-fresh color between appointments.
Product type: Purple Toning Shampoo & Hydrating Repair Treatment Duo
Clean Beauty Callouts: Vegan, Cruelty-Free, Sulfate-Free, Paraben-Free, Gluten-Free, Color-Safe
Aluram Purple Shampoo & Hydrate & Repair Treatment Duo Key Ingredients:
- Coconut Water: Helps replenish hydration and maintain softness for healthier-looking hair.
- Rosehip Oil: Nourishes hair while helping enhance shine and radiance.
- Biotin: Helps support stronger, healthier-looking strands and improve hair's overall appearance.
- Squalane: Provides lightweight moisture to help smooth, soften, and restore dry or overprocessed hair.
- Marigold Flower Extract: Helps condition and nourish hair and scalp while promoting softness and manageability.
Keep your blonde beautifully bright and your hair feeling irresistibly soft with the Aluram Purple Shampoo & Hydrate & Repair Treatment Duo. This color-enhancing pair combines powerful toning benefits with nourishing hydration to help neutralize unwanted brassiness while restoring softness and shine. The highly pigmented Purple Shampoo gently cleanses and refreshes blonde, platinum, highlighted, gray, and white hair, helping maintain cooler, more vibrant tones. Follow with the Purple Hydrate & Repair Treatment, a deeply conditioning formula enriched with Squalane and Marigold Flower Extract to help smooth frizz, detangle, and nourish dry or chemically treated strands. Featuring additional hair-loving ingredients like Coconut Water, Rosehip Oil, and Biotin, this duo helps improve manageability and leaves hair looking radiant, smooth, and beautifully refreshed. Perfect for maintaining your salon color at home, the Aluram Purple Shampoo & Hydrate & Repair Treatment Duo makes it easy to keep brassiness under control while giving hair the moisture and care it deserves.
Aluram Purple Shampoo & Hydrate & Repair Treatment Duo includes:
- Aluram Purple Shampoo 12 oz
- Aluram Purple Hydrate & Repair Treatment 11 oz






