Joico Blonde Life Violet Shampoo for Cool, Bright Blondes
Key Insights:

Best for: Cool blonde, platinum, icy blonde, highlighted, lightened, silver, or gray hair

Hair concerns: Brassiness, yellow tones, dullness, dryness, frizz, buildup, and fragile-feeling strands

Violet pigment: Neutralize unwanted yellow tones
Gentle cleanse
Brilliance boost
Frizz care: Monoi Oil
Hydration support: Tamanu Oil
Strength support: Arginine

Clean beauty callouts: Free of SLS/SLES sulfates and certified PETA Global Animal Test–Free

Product type: Violet toning shampoo

Keep cool blonde hair crisp, bright, and beautifully toned with Joico Blonde Life Violet Shampoo.

Designed for blonde, highlighted, lightened, and gray hair, this brass-neutralizing shampoo helps instantly cancel unwanted yellow tones while gently cleansing hair with a rich, creamy lather. Cool blondes can shift warm between salon visits, especially from hard water, heat styling, sun exposure, and everyday buildup. This violet shampoo helps bring that fresh, icy brightness back by depositing tone-balancing violet pigment as it cleanses. It is ideal for platinum blondes, icy blondes, beige blondes, highlighted blondes, and silver or gray hair that needs help staying clear, cool, and luminous. Unlike toning shampoos that can leave fragile blondes feeling dry, Joico Blonde Life Violet Shampoo nourishes and protects delicate, lightened hair while maintaining brilliant shine. It refreshes your tone, supports a healthier-looking finish, and helps keep blonde hair feeling soft and manageable after cleansing.

The formula is powered by Joico SmartRelease Technology, a liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling. Arginine helps support hair strength, Monoi Oil helps fight frizz and boost shine, and Tamanu Oil helps deeply hydrate brittle-feeling strands while enhancing shine. Joico notes this shampoo is free of SLS/SLES sulfates and certified PETA Global Animal Test–Free.

Anonymous Aug 11, 2021

Blonde Life Violet Shampoo

Keeps my hair from getting brassy and does not make my platinum blonde turn purple. Very gentle on the hair too and smells so good.

would buy again

would recommend

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Apply to wet hair and lather. Leave on for 1–3 minutes, then rinse thoroughly. Follow with Joico Blonde Life Violet Conditioner. Use 2–3 times per week to help maintain cool blonde, silver, or gray tones.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200)

Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.