Key Insights:
Best for: Color-treated brunette hair, highlighted brunettes, balayaged brunettes, and lightened brown hair
Hair concerns: Orange tones, brassiness, fading, dullness, static, lack of shine, and tonal shift
- Blue pigments: Neutralize orange & brassy tones
- Rich, balanced, & salon-fresh
- Results last through up to 12 washes
- Shine & smoothness
- Static control
- Strength support
- Fade defense: Green Tea Extract & UV absorbers
- Damage defense
Clean beauty callouts: Paraben-free and certified PETA Global Animal Test–Free
Key ingredients: Blue pigments, Green Tea Extract, UV absorbers, SmartRelease Technology, Rosehip Oil, Arginine, and Keratin
Product type: Blue toning shampoo for brunette hair
Keep brunette color cool, rich, and salon-fresh with Joico Color Balance Blue Shampoo.
Designed for color-treated brunette hair, highlighted brunettes, and lightened brown hair, this blue toning shampoo helps instantly neutralize unwanted orange and brassy tones while gently cleansing strands and boosting shine. Brunette hair can shift warm between color appointments, especially when it has been lightened, balayaged, highlighted, exposed to the sun, or washed frequently. This shampoo uses tone-balancing blue pigments that bind directly to hair to help neutralize orange tones and bring brown hair back to a cooler, more polished finish. It is a smart in-shower toning step for brunettes who want their color to look fresher, deeper, and more balanced between salon visits.
The formula does more than tone. It helps improve shine and smoothness, controls static, and supports stronger-feeling hair when used with Joico Color Balance Blue Conditioner. Joico notes the shampoo delivers long-lasting results through 12 washes and provides over 2X stronger hair against combing breakage on damaged hair when used with the matching conditioner versus a non-conditioning shampoo. It is also paraben-free and certified PETA Global Animal Test–Free. Inside, Green Tea Extract and UV absorbers help fight fading and tonal change to keep brunette color looking beautiful, while SmartRelease Technology continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the effects of daily styling.
