Key Insights:
Best for: Blonde, highlighted, lightened, platinum, silver, or gray hair
Hair concerns: Yellow tones, brassiness, warmth, dullness, fading color, static, and lack of shine
- Purple pigments: Neutralize yellow and warm tones
- Gentle cleanse: Rich lather
- Results last up to 12 washes
- Shine & smoothness
- Static control
- Strength support
- Fade & damage defense
Clean beauty callouts: Paraben-free and certified PETA Global Animal Test–Free
Key ingredients: Violet pigments, Green Tea Extract, UV absorbers, SmartRelease Technology, Rosehip Oil, Arginine, and Keratin
Product type: 2-3 times per week purple toning shampoo
Keep blonde, silver, and gray hair cool, bright, and beautifully balanced with Joico Color Balance Purple Shampoo.
This purple toning shampoo is designed to instantly neutralize unwanted yellow and warm tones while gently cleansing hair and helping maintain a fresh, salon-toned finish between color appointments. Blonde and gray hair can turn warm or dull from washing, heat styling, hard water, sun exposure, and everyday environmental stress. Joico Color Balance Purple Shampoo uses violet pigments that attach directly to the hair to help cancel yellow tones, leaving blonde hair looking cooler, cleaner, and more vibrant. It is ideal for highlighted blondes, lightened blondes, platinum blondes, silver hair, and gray hair that needs a brighter, more polished finish.
The gentle lather refreshes hair while helping boost shine, smoothness, and overall manageability. When used with Joico Color Balance Purple Conditioner, Joico notes this shampoo provides long-lasting tone results through 12 washes, helps control static, and leaves hair over 2X stronger against combing breakage on damaged hair versus a non-conditioning shampoo. It is also paraben-free and certified PETA Global Animal Test–Free. Inside the formula, Green Tea Extract and UV absorbers help fight fading and tonal change to keep color looking fresh, while Joico SmartRelease Technology continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
