Key Insights
Best for: Color-treated hair (highlights, reds, brunettes, blondes, fashion colors, lowlights, and all-over color)
Hair concerns: Color fading, dullness, dryness, tangles, breakage, buildup, and lack of shine
- Anti-fade routine
- Gentle cleansing
- Hydrating conditioner
- Instant detangling and smoothing
- Shine support: Camelia Oil
- Color longevity: Pomegranate Fruit Extract
- Strength support
Clean beauty callouts: Shampoo is free of SLS/SLES sulfates; both formulas are certified PETA Global Animal Test–Free
Key ingredients: Pomegranate Fruit Extract, Camelia Oil, SmartRelease Technology, Rosehip Oil, Arginine, and Keratin
Product type: Daily use shampoo and rinse-out conditioner
Keep color-treated hair vibrant, soft, and beautifully glossy with the Joico Colorful Anti-Fade Shampoo & Conditioner Duo.
This color-care set pairs Joico Colorful Anti-Fade Shampoo with Joico Colorful Anti-Fade Conditioner to help gently cleanse, hydrate, detangle, and protect salon color from premature fading. Color-treated hair is an investment, and the right wash-day routine makes all the difference. The Colorful Anti-Fade Shampoo gently removes daily buildup, oil, and debris while helping preserve the long-term vibrancy and intensity of hair color. The formula is free of SLS/SLES sulfates and designed to cleanse without stripping away the beauty of your shade. Follow with Colorful Anti-Fade Conditioner to nourish, soften, and instantly detangle color-treated hair. This hydrating conditioner helps improve manageability, boost shine, and leave strands feeling smooth, polished, and touchable after every rinse. Together, the shampoo and conditioner help support stronger-feeling hair and keep color looking fresh between salon visits.
Powered by Joico’s color-protecting formula, this duo features Pomegranate Fruit Extract, rich in fade-fighting antioxidants, to help protect color longevity. Camelia Oil helps seal in moisture and restore luminous shine, while SmartRelease Technology continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. When used together, Joico notes this duo helps fortify hair for 3X greater resistance to breakage against combing breakage on damaged hair versus a non-conditioning shampoo. Both formulas are also certified PETA Global Animal Test–Free, making them a beautiful everyday choice for vibrant, healthy-looking color.
