Joico Defy Damage In A Flash 7-Second Bond Builder
Key Insights:
Best for: Damaged, color-treated, lightened, over-processed, heat-styled, or fragile-feeling hair
Hair concerns: Breakage, weak or brittle strands, roughness, dullness, tangles easily, dryness, or compromised-feeling strands
- Works in just 7 seconds
- Up to 20X more resistant to breakage from combing on damaged hair versus untreated hair
- Bond-building care
- Smooth, soft, and touchable hair
- Lightweight treatment
- Liquid-to-crème formula
- Color-safe
Clean beauty callouts: Silicone-free and PETA-approved, global animal-test-free
Key ingredients: Enhanced Bond-Building Technology and Liquid Keratin
Product type: 7-second rinse-out liquid-to-cream treatment
Give damaged hair a stronger, silkier feel in just 7 seconds with Joico Defy Damage In A Flash 7-Second Bond Builder.
This fast-acting rinse-out treatment helps build bonds, strengthen the hair structure, and visibly transform stressed strands without weighing hair down. When your hair feels fragile, rough, over-processed, or prone to breakage, it probably needs more than everyday conditioning. This liquid-to-crème bond builder is designed to work quickly on damaged hair, especially hair that has been color-treated, lightened, heat-styled, or chemically serviced. As the lightweight liquid meets water on the hair, it transforms into a creamy treatment that helps smooth, strengthen, and soften in seconds.
Powered by Joico's enhanced bond-building technology and liquid keratin, Joico Defy Damage In A Flash helps strengthen hair fibers and support healthy-looking results you can see and feel. Joico notes that hair is up to 20X more resistant to breakage from combing on damaged hair versus untreated hair. This formula is also safe for color-treated hair, silicone-free, and PETA-approved, global animal test-free. Use it when your hair needs a quick repair boost before styling, after color services, or whenever damaged hair feels weak, dull, or difficult to manage. In one fast rinse-out step, hair feels smoother, stronger, and more polished.
