For: Curly and wavy hair in need of definition, flexible hold, hydration, and frizz control without crunch
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Loma Curvy Crème Benefits:
- Helps activate and enhance existing curls and waves
- Provides medium, flexible hold without a stiff or crunchy finish
- Helps define the natural curl pattern for more polished texture
- Controls frizz as hair dries
- Leaves curls feeling soft, flexible, and touchable
- Provides a natural, low-shine finish
- Works on damp hair for curl definition or dry hair for separation and texture
- Can refresh second-day styles and help tame frizz between washes
- Can also provide firmer styling control on straight hair without creating curl
Product type: Medium-hold curl-activating styling crème
Clean Beauty Callouts: Vegan-friendly; cruelty-free; color-safe; paraben-free
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Loma Curvy Crème Key Ingredients:
- AloeMoist Complex: LOMA's organic aloe-based foundation helps hydrate hair while supporting softness, shine, and a stronger-feeling fiber
- Kelp: Helps enhance the appearance of the natural curl pattern while supporting flexible hold and definition without stiffness or buildup
- Creatine: Helps support stronger, more resilient-feeling hair with every styling use
- Organic Aloe Vera Gel: Helps hydrate hair with a lightweight feel while supporting softness and healthy-looking shine
Loma Curvy Crème helps curls and waves show off what they naturally do best. This flexible styling crème enhances existing texture, adds definition, and keeps frizz under control while maintaining a soft, touchable feel. Loma Curvy Crème provides medium hold without leaving curls stiff or crunchy, making it easy to create everything from defined ringlets to relaxed, effortless waves.
AloeMoist Complex and Organic Aloe Vera Gel provide lightweight hydration, while Kelp helps enhance the natural curl pattern and Creatine supports stronger, more resilient-feeling hair. Apply Loma Curvy Crème to damp hair and scrunch before air-drying or diffusing, then use a small amount on dry or second-day hair whenever you want extra separation and frizz control. Its Cranberry and Pear Lomatherapy fragrance adds a fresh, fruity finish to every styling routine.
