For: Blonde, highlighted, lightened, gray, silver, or white hair in need of yellow-tone neutralization, gentle cleansing, brightness, and strengthening care
-
Loma Violet Shampoo Benefits:
- Helps neutralize unwanted yellow and brassy tones
- Brightens blonde, highlighted, gray, silver, and white hair
- Pure direct blue-violet pigments help create a cleaner, cooler-looking tone
- Brassiness can appear visibly reduced after the first use
- Provides a gentle, sulfate-free cleanse without leaving hair feeling stripped
- Helps keep toned hair soft, smooth, and manageable
- Creatine supports stronger, more resilient-feeling lightened hair
- Allows toning intensity to be customized with a 2–5 minute processing time
- Pairs with Loma Violet Conditioner for maximum toning and conditioning
Product type: Blue-violet toning shampoo
Clean Beauty Callouts: Vegan-friendly; cruelty-free; color-safe; sulfate-free; paraben-free; gluten-free; soy-free; seed-oil-free
-
Loma Violet Shampoo Key Ingredients:
- AloeMoist Complex: LOMA's organic aloe-based foundation helps hydrate while supporting softer, stronger-feeling, healthy-looking hair
- Lavender Extract: Helps keep the scalp feeling comfortable and refreshed throughout the toning cleanse
- Creatine: Helps support stronger, more resilient-feeling hair, especially on lightened and fragile strands
- Organic Aloe Vera Gel: Helps hydrate hair without leaving a heavy or greasy residue
- Blue-Violet Direct Pigments: Help counteract unwanted yellow and brassy tones for brighter, cooler-looking blonde, gray, and silver hair
Loma Violet Shampoo helps keep blonde, gray, and silver hair looking bright, clean, and beautifully cool between salon visits. Pure blue-violet pigments help neutralize unwanted yellow and brassy tones while the gentle sulfate-free cleanser removes buildup without stripping the hair. With Loma Violet Shampoo, you can leave the formula on for 2–5 minutes to customize your toning intensity, from a quick refresh to a more noticeable cool-toned result.
AloeMoist Complex and Organic Aloe Vera Gel provide lightweight hydration, while Lavender Extract helps keep the scalp feeling refreshed and Creatine supports stronger, more resilient-feeling hair. Loma Violet Shampoo leaves toned hair soft and manageable rather than dry or overly cleansed, while its Vanilla Bean and Blood Orange Lomatherapy fragrance adds a warm, fresh finishing touch to the routine.
