BRAND PROFILE: Pureology

Pureology was born in California in 2001, with a simple but powerful idea: to create the very best products for color-treated hair. They led the way in creating products made with purity and good health in mind, and pioneered the "no nasties" movement with their ZeroSulfate shampoos and 100% vegan formulas. Signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their hair color.

COLOR-TREATED HAIR NEEDS EXTRA LOVE

From the moment hair is exposed to color, it changes. It becomes more vulnerable to damage, its natural shine begins to dull and it takes on a rougher, drier texture. Each of these factors also affects hair's ability to retain color vibrancy...and Pureology protects and helps restore what color-treated hair needs most! Plus:

Concentrated ZeroSulfate shampoos use a blend of corn, coconut and sugar to gently cleanse without stripping color.

Since formulas are so concentrated you only need to use a quarter-size amount! That means 70+ shampoos from one bottle.

Exclusive AntiFade Complex contains antioxidants and full spectrum UVA/UVB sunscreens to protect color vibrancy unlike anything else.

100% vegan formulas are made with sustainably-sourced natural plant extracts and without animal products or by-products.