For: Blonde, gray, lightened, color-treated, or bleached hair in need of yellow-tone neutralization, brightness, and softness
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Alter Ego ChromEgo Silver Maintain Anti-Yellow Shampoo Benefits:
- Helps neutralize unwanted yellow tones
- Refreshes blonde, gray, lightened, and bleached hair
- Enhances luminosity for a brighter-looking finish
- Helps maintain a cooler, cleaner-looking tone
- Leaves hair feeling soft, silky, and more polished
- Silver Defence Technology combines selected pigments with protective and nourishing ingredients
- Phyto-complexes help support and protect the hair fiber
- Microalgae and White Lupin provide nourishing support for softer-feeling hair
Product type: Anti-yellow neutralizing shampoo
Clean Beauty Callouts: Vegan; sulfate-free; 83% natural-origin ingredients; 97% biodegradable formula
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Alter Ego ChromEgo Silver Maintain Anti-Yellow Shampoo Key Ingredients:
- Silver Defence Technology: Combines selected pigments, Italian fruit-derived phyto-complexes, and nourishing ingredients to help neutralize unwanted yellow tones while supporting softness and shine
- Italian Fruit Phyto-Complexes: Derived from apple, lemon, grape, and wheat bran to help seal and protect the hair
- Microalgae & White Lupin: A nourishing booster designed to support softer, smoother-feeling hair
- Selected Pigments: Help counteract unwanted yellow tones for a cooler, brighter-looking result
Alter Ego ChromEgo Silver Maintain Anti-Yellow Shampoo helps keep blonde, gray, lightened, and bleached hair looking fresh, bright, and beautifully cool-toned. Its targeted anti-yellow formula gently cleanses while selected pigments help neutralize unwanted warmth. Alter Ego ChromEgo Silver Maintain Anti-Yellow Shampoo also enhances luminosity and leaves hair feeling softer and silkier after cleansing.
Silver Defence Technology brings together selected pigments with phyto-complexes derived from Italian apple, lemon, grape, and wheat bran, plus a nourishing blend of Microalgae and White Lupin. This combination helps protect and condition the hair while maintaining a clearer, more luminous tone. Use Alter Ego ChromEgo Silver Maintain Anti-Yellow Shampoo whenever blonde or gray hair needs a brighter, cooler-looking refresh.
