Key Insights:
Best for: Cool blonde, platinum, icy blonde, highlighted, lightened, silver, or gray hair
Hair concerns: Brassiness, yellow tones, dullness, dryness, frizz, tangles, and fragile-feeling strands
- Brass-neutralizing routine
- Bright blonde finish
- Gentle cleanse & rich lather
- Conditioning & detangling care
- Shine boost
- Frizz care: Monoi Oil
- Hydration support: Tamanu Oil
- Strength support: Arginine
Clean beauty callouts: Shampoo is free of SLS/SLES sulfates; both products are certified PETA Global Animal Test–Free
Product type: Violet toning shampoo and conditioner set
Keep cool blonde hair bright, balanced, and beautifully soft with the Joico Blonde Life Violet Shampoo & Conditioner Duo.
This set pairs Joico Blonde Life Violet Shampoo with Joico Blonde Life Violet Conditioner for a complete brass-neutralizing routine made for blonde, highlighted, lightened, silver, and gray hair. Cool blondes can turn warm between salon visits from hard water, heat styling, sun exposure, product buildup, and everyday environmental stress.
The Blonde Life Violet Shampoo gently cleanses with a rich lather while depositing violet pigment to help instantly neutralize unwanted yellow tones and keep blonde hair looking icy, clear, and bright. Joico notes this shampoo is free of SLS/SLES sulfates and helps nourish and protect fragile blonde hair.
Follow with Blonde Life Violet Conditioner to continue toning while adding the softness, hydration, slip, and shine that lightened hair needs. Its color-balancing formula helps cool brassiness while making fragile blonde hair feel smoother, easier to detangle, and more manageable after rinsing.
Together, this violet shampoo and conditioner set helps refresh salon-toned blondes, soften dry-feeling strands, and maintain a brighter, cooler finish between color appointments. It is a must-have toning routine for platinum blondes, icy blondes, beige blondes, highlighted brunettes, silver hair, and gray hair that tends to pick up yellow or brassy tones. Powered by Joico SmartRelease Technology, both formulas help continuously release Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling. The duo also features Monoi Oil to help fight frizz and boost shine, Tamanu Oil to help deeply hydrate and enhance shine, and Arginine to support hair strength.
