Key Insights:
Best for: Color-treated hair, highlights, reds, brunettes, blondes, fashion color, lowlights, and all-over color
Hair concerns: Color fading, dullness, buildup, dryness, breakage, and lack of shine
- Anti-fade cleanse
- Color longevity and richness
- Shine support: Camelia Oil
- Antioxidant protection: Pomegranate Fruit Extract
- Strength support
Clean beauty callout: Certified PETA Global Animal Test–Free
Key ingredients: Pomegranate Fruit Extract, Camelia Oil, SmartRelease Technology, Rosehip Oil, Arginine, and Keratin
Product type: Daily shampoo
Keep salon color vibrant, glossy, and freshly toned with Joico Colorful Anti-Fade Shampoo.
Designed for color-treated hair, this gentle shampoo washes away daily buildup, oil, and debris while helping preserve the long-term vibrancy and intensity of your hair color. Color-treated hair needs a cleanser that respects the investment you made in the chair. This anti-fade shampoo creates a soft, effective lather that leaves hair feeling clean without stripping away the beauty of your shade. It is ideal for maintaining brunettes, reds, blondes, highlights, fashion color, lowlights, and all-over color between salon visits. Joico Colorful Anti-Fade Shampoo is powered by a color-preserving formula that helps protect against fading while supporting stronger, healthier-looking hair. Pomegranate Fruit Extract, rich in fade-fighting antioxidants, helps protect the longevity of hair color, while Camelia Oil helps seal in moisture and restore luminous shine. SmartRelease Technology continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. When used with Joico Colorful Anti-Fade Conditioner, Joico notes this shampoo helps fortify hair for 3X greater resistance to breakage against combing breakage on damaged hair versus a non-conditioning shampoo. The formula is also free of SLS/SLES sulfates and certified PETA Global Animal Test–Free.
