Bringing TRUTH & CLARITY to clean beauty.

Pravana's all-new Daily Collection is formulated without animal-derived ingredients, parabens, SLS/SLES sulfates, silicone, gluten, mineral oil, and more for clean, color-safe formulas that leave hair soft, shiny, and hydrated.

Featuring a blend of up to 95% naturally derived ingredients, TRUITY is infused with essential science for high performance and results.

Coconut and Sunflower Seed oils, Elfe Flower, and Orchid extracts provide shine, strength, and antioxidants in all TRUITY products.

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