The Rusk Vivid Color Locking Shampoo is an ultra-concentrated shampoo that is infused with powerful active ingredients to help prolong the longevity of your hair color. This shampoo is formulated with amino acids, plant proteins, and antioxidants that help to improve hair strength and resiliency with each use. Amino acids strengthen the hair structure, improving moisture retention and enhancing color vibrancy and longevity. This acid additionally helps to fill in the gaps in the hair's cuticle, reducing porosity and protecting against damage. Plant proteins strengthen the hair shaft to retain color better, enhancing color uptake and intensity. They also protect color-treated hair from damage, while also providing shine, moisture, and frizz control, making hair smoother, stronger, and more manageable. Lastly, the Rusk Vivid Color Locking Shampoo uses antioxidants to neutralize free radicals from UV rays and pollution, leading to less fading, reduced breakage, and healthier hair. This shampoo is ideal for all color-treated hair and leaves strands shinier, softer, and more resilient.
Rusk Vivid Color Locking Shampoo Benefits: