Gently cleanse your hair and protect your color with the Wella Ultimate Color Shampoo.

The Wella Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that is designed to cleanse and protect your hair color. This color-safe shampoo is designed for all types of color-treated hair and helps to keep hair color vibrant for up to ten weeks! The Wella Ultimate Color Shampoo helps to detox hair from color-distorting metals, while revitalizing hair from the first wash. This shampoo is infused with Glycine, Metal Purifiers, and B5. Glycine and Metal Purifiers shield hair strands and offer protection from damage caused by free radicals. B5 is added to the Wella Ultimate Color Shampoo to help replenish and retain moisture to both the scalp and ends of your hair. This shampoo's formula is pH-balanced and leaves hair with a unique fruity and florential scent of orange zest, apple, and leafy greens.

Wella Ultimate Color Shampoo Benefits:

Sulfate-free

pH-balanced formula

Extends color vibrancy for up to 10 weeks

Detoxes hair from color-distorting metals

Gentle cleansing

Scalp-soothing

Protects hair against damage

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Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.

Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate

Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.