A little nail salon in Cleveland, Ohio, was founded in 1986 by a married immigrant refugee couple, Zoya and Michael Reyzis. They called their company "Art of Beauty," and many brands were born from this company. One of which was named after one of the co-founders, Zoya.
In the '80s, acrylic and fiberglass nails were "all the rage," but Zoya saw an opportunity to show her clients and the world how superior natural nails and ingredients are.
Michael, the other co-founder, produced the first ever functional fast-drying top coat, and he patented the famously long-lasting, natural nail polish formula that would eventually revolutionize the nail care industry.
Zoya's Big10Free formula for their nail polishes is free of 10 different toxins traditionally found in other nail polishes - formaldehyde, formaldehyde resin, Dibutyl phthalate, toluene, camphor, TPHP, parabens, xylene, ethyl tosylamide, and lead.
All Zoya products are proudly gluten, animal cruelty, paraben, sulfate, and soy-free.
Our top sellers from Zoya include their nail polish remover, lip balms, lipsticks, and toxin-free, long-lasting nail polishes. From tips to lips, Zoya has got you covered.

• Zoya's Remove+ formula is designed specifically to remove polish with its mild acetone and at the same time NOT dry out your nails.
• Hot Lips' formula was made to be long-lasting, and vibrant in color. They also taste as good as they smell.
• Zoya's Hydrating cream lipstick is legendary for its formula's ability to keep your lips moisturized for 4-6 hours without all the worry of your lipstick smearing or cracking from being too dry. The formula is lightweight due to the natural ingredients and chocked full of color pigments. There are over 20 colors so you don't have to worry if we have your color for your skin tone because we do.
• Naked Manicure is another brand made under the Art of Beauty umbrella. NM treatments are for damaged nails and skin. The NM Gelie-Cure retail kit includes everything you need for a relaxing self-manicure to clean up and fix any damage you might have on your fingers.

Zoya has always focused their energy on the health and well-being of the consumers. Thus, they have focused on high-quality, healthy, natural ingredients for natural skin and nail care and all their award-winning products.

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