For: Dry hair in need of instant root lift, volume, texture, and styling support
Alter Ego Italy StylEgo Volume Powder Benefits:
- Provides immediate volume and lift at the roots
- Adds thickness, structure, and styling support
- Helps set and define the finished shape
- Creates workable texture that can be shaped with the hands
- Ideal for backcombing, defined looks, and textured braids
Product type: Volumizing finishing hair powder
Clean Beauty Callouts: Vegan
The Alter Ego Italy StylEgo Volume Powder is a lightweight finishing powder designed to give dry hair immediate lift, thickness, and structure. Applied directly where extra support is needed, this powder helps amplify the roots and set the finished shape while adding workable texture for more voluminous, defined styles.
Use the Alter Ego Italy StyleEgo Volume Powder as a finishing step to build root lift, enhance backcombing, or add texture to styles worked with the hands. The Style Ego Volume Powder is also ideal for adding structure and support to loose braids and other deliberately undone looks.
Why is water the first ingredient in a volume powder?
Unlike a traditional loose styling powder, StylEgo Volume Powder uses a water-based formula in a squeeze-dispensing bottle. Gently squeezing the bottle disperses the formula evenly onto the hair, while Silica Silylate provides lightweight texture, grip, and volume. This delivery system gives you the styling effect of a powder without having to shake loose powder directly onto the roots.