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Experience transformative beauty with Alter Ego Italy Hair Care at Beauty Care Choices. Fusing science and nature, their products deliver exceptional results while embracing sustainability. Discover a world of vibrant, healthier hair today.

22 products found

Alter Ego Italy ChromEgo Color Care Color Protection Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy She Wonder Restorative Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy Color Retouch Spray Alter Ego Italy
Color Retouch Spray
starting at: $29.90
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Filler Shampoo - Plumping Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy CureEgo Filler Mask Plumping Mask Alter Ego Italy
No Artificial Color
Paraben-Free
Alter Ego Italy Urban Proof Dry Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Alter Ego Italy Urban Proof Charcoal Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy Hasty Too Blow Dry Hydro Gel Alter Ego Italy
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Curly Mask - Curl Definition Mask Alter Ego Italy
No Artificial Color
Paraben-Free
Alter Ego Italy ScalpEgo Densifying Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy CureEgo Hydraday Liquid Conditioner Alter Ego Italy
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Filler Foam Plumping Mousse Alter Ego Italy
No Artificial Color
Paraben-Free
Alter Ego Italy Urban Proof Cream Alter Ego Italy
Urban Proof Cream
starting at: $27.20
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy Hasty Too Volumizing Powder Alter Ego Italy
No Artificial Color
Paraben-Free
Alter Ego Italy ChromEgo Color Care Color Protection Shampoo & Conditioner Set Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ScalpEgo Balancing Purifying Pre-Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ScalpEgo Calming Soothing Pre-Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free