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Experience transformative beauty with Alter Ego Italy Hair Care at Beauty Care Choices. Fusing science and nature, their products deliver exceptional results while embracing sustainability. Discover a world of vibrant, healthier hair today.

22 products found

Alter Ego Italy ChromEgo Color Care Color Protection Shampoo Alter Ego Italy
ChromEgo Color Care Color Protection Shampoo
starting at: $28.96
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy She Wonder Restorative Shampoo Alter Ego Italy
She Wonder Restorative Shampoo
starting at: $28.90
5 of 5 stars write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ChromEgo Color Care Color Protection Conditioner Alter Ego Italy
ChromEgo Color Care Color Protection Conditioner
starting at: $29.96
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy ScalpEgo Energizing Vitalizing Treatment Alter Ego Italy
ScalpEgo Energizing Vitalizing Treatment
price: $37.40
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy Color Retouch Spray Alter Ego Italy
Color Retouch Spray
starting at: $29.90
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Filler Shampoo - Plumping Shampoo Alter Ego Italy
CureEgo Filler Shampoo - Plumping Shampoo
starting at: $28.96
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy CureEgo Filler Mask Plumping Mask Alter Ego Italy
CureEgo Filler Mask Plumping Mask
starting at: $33.60
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Filler Shampoo & CureEgo Filler Mask Alter Ego Italy
CureEgo Filler Shampoo & CureEgo Filler Mask
sale $125.12 $112.00
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy Urban Proof Dry Shampoo Alter Ego Italy
Urban Proof Dry Shampoo
price: $28.00
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy Urban Proof Charcoal Shampoo Alter Ego Italy
Urban Proof Charcoal Shampoo
starting at: $28.80
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy Hasty Too Blow Dry Hydro Gel Alter Ego Italy
Hasty Too Blow Dry Hydro Gel
price: $28.96
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Filler Lotion Leave-in Plumping Lotion Alter Ego Italy
CureEgo Filler Lotion Leave-in Plumping Lotion
price: $75.80
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Curly Mask - Curl Definition Mask Alter Ego Italy
CureEgo Curly Mask - Curl Definition Mask
starting at: $33.60
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy Urban Proof Cream Alter Ego Italy
Urban Proof Cream
starting at: $27.20
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Hydraday Liquid Conditioner Alter Ego Italy
CureEgo Hydraday Liquid Conditioner
price: $35.00
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy ScalpEgo Densifying Leave-In Densifying Treatment Alter Ego Italy
ScalpEgo Densifying Leave-In Densifying Treatment
price: $37.40
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Filler Foam Plumping Mousse Alter Ego Italy
CureEgo Filler Foam Plumping Mousse
price: $29.20
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy Hasty Too Volumizing Powder Alter Ego Italy
Hasty Too Volumizing Powder
price: $36.96
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy ScalpEgo Densifying Shampoo Alter Ego Italy
ScalpEgo Densifying Shampoo
starting at: $28.96
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ChromEgo Color Care Color Protection Shampoo & Conditioner Set Alter Ego Italy
ChromEgo Color Care Color Protection Shampoo & Conditioner Set
sale $119.92 $113.00
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ScalpEgo Balancing Purifying Pre-Shampoo Alter Ego Italy
ScalpEgo Balancing Purifying Pre-Shampoo
price: $43.80
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ScalpEgo Calming Soothing Pre-Shampoo Alter Ego Italy
ScalpEgo Calming Soothing Pre-Shampoo
price: $43.80
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free