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Experience transformative beauty with Alter Ego Italy Hair Care at Beauty Care Choices. Fusing science and nature, their products deliver exceptional results while embracing sustainability. Discover a world of vibrant, healthier hair today.

8 products found

Alter Ego Italy ChromEgo Color Care Color Protection Shampoo Alter Ego Italy
ChromEgo Color Care Color Protection Shampoo
starting at: $28.96
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy She Wonder Restorative Shampoo Alter Ego Italy
She Wonder Restorative Shampoo
starting at: $28.90
5 of 5 stars write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy CureEgo Filler Shampoo - Plumping Shampoo Alter Ego Italy
CureEgo Filler Shampoo - Plumping Shampoo
starting at: $28.96
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy Urban Proof Charcoal Shampoo Alter Ego Italy
Urban Proof Charcoal Shampoo
starting at: $28.80
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ScalpEgo Densifying Shampoo Alter Ego Italy
ScalpEgo Densifying Shampoo
starting at: $28.96
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ChromEgo Color Care Color Protection Shampoo & Conditioner Set Alter Ego Italy
ChromEgo Color Care Color Protection Shampoo & Conditioner Set
sale $119.92 $113.00
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ScalpEgo Balancing Purifying Pre-Shampoo Alter Ego Italy
ScalpEgo Balancing Purifying Pre-Shampoo
price: $43.80
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy ScalpEgo Calming Soothing Pre-Shampoo Alter Ego Italy
ScalpEgo Calming Soothing Pre-Shampoo
price: $43.80
Unrated write a review
No Artificial Color
Paraben-Free
Sulfate-Free