Key Insights:
Best for: Color-treated hair (highlights, reds, brunettes, blondes, fashion colors, and all-over color)
Hair concerns: Color fading, dullness, dryness, tangles, breakage, and lack of shine
- Anti-fade care
- Instant detangling
- Hydrating softness
- Shine support
- Breakage defense
- Color longevity: Pomegranate Fruit Extract
- Moisture seal: Camelia Oil
Clean beauty callout: Certified PETA Global Animal Test–Free
Key ingredients: Pomegranate Fruit Extract, Camelia Oil, SmartRelease Technology, Rosehip Oil, Arginine, and Keratin
Product type: Daily rinse-out conditioner
Keep color-treated hair soft, shiny, and protected with Joico Colorful Anti-Fade Conditioner.
Designed for hair color longevity, this daily conditioner helps nourish color-treated strands while protecting against the fade that can leave salon color looking dull, muted, or washed out. Color-treated hair needs moisture, shine, and defense in every wash-day routine. This hydrating conditioner instantly detangles and softens, helping hair feel smoother, more manageable, and easier to comb through after shampooing. It is ideal for maintaining vibrant brunettes, reds, blondes, fashion shades, highlights, and all-over color between salon visits.
Powered by Joico’s color-protecting technology, Colorful Anti-Fade Conditioner helps cloak hair in steady fade defense while adding luminous shine and touchable softness. Pomegranate Fruit Extract, rich in fade-fighting antioxidants, helps protect the longevity of hair color, while Camelia Oil helps seal in moisture and restore radiant shine. SmartRelease Technology continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. When used with Joico Colorful Anti-Fade Shampoo, Joico notes this conditioner helps protect hair and reduce breakage by over 70% against combing breakage on damaged hair versus a non-conditioning shampoo. The result is color-treated hair that feels nourished, looks vibrant, and stays beautifully glossy with every rinse. Joico also notes this formula is certified PETA Global Animal Test–Free.
