Redken Products
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I bought this product from Beauty Care Choices because it has been discontinued in the USA. This is the "Best Pre-Shampoo Hair Reconstruction Product on the Market". The product does what it actually claims to do in repairing hair bonds. Buy this product if you can find it for repair of damaged hair. I was concerned about international shipping. 48 hours business after placing my order, the order was processed and in the mail via USPS. It took about five business days to reach ICS in New York, USA. However, based on the tracking number provided, it sat in ICS for about a week. I placed my order or 17 February 2026 and received my products on 2 March 2026. Beauty care was NOT responsible for slow delivery. Slow delivery was due to the ICS of the USA. USPS tracking information was perfect until the product reached ICS in New York then tracking went dead. I assume there was two tracking numbers and I was only supplied one tracking number by Beauty Care Choices. Foe those in the USA who have not heard of Beauty Care Choice, I have no problem telling you they are reputable company. - Julie C. Verified Buyer
I am using Thai product post chemotherapy. My hair grew back curly and I want it to stay healthy. I am loving the redken!! My hair is so soft. - Rhonda T. Verified Buyer
Really helps my damaged hair to feel smooth and look healthier - Anonymous Verified Buyer
Really has helped my damaged hair. - Anonymous Verified Buyer
I struggle working with my hair. This paste makes it much easier for me. I don't like a lot of product in my hair and this is IT for me! I like and use it a lot. It is harder to find for sure. I was glad you had it available. It took awhile to get to me. - Anonymous Verified Buyer
Pre-shampoo conditioner for the end of your hair. Wet your hair apply to ends of your hair and leave it on for 10 minutes then wash as usual and then use a hair mask. - Virginia H. Verified Buyer
This product is costly and I'm trying to stop buying $30 and $40 dollar products but it's worth it. I use it after I wash my Type4 BSL fine dense medium porosity hair. I put this on and detangle with my fingers and a hair oil. Put my hair in plaits then sleep. The next day, I put my hair in smaller twists and the detangle session is short and painless because this treatment has softened and made my hair stronger at the same time. Definite repurchase. I would love a Salon sized 320z bottle in this Product. - Jacqueline R. Verified Buyer
Never had a product work to help keep my hair colored to the dye and keep it bright and shiny before. I liked Goldwell before but this Color Gloss hands down blows it out the water. Love this product!! Need to try more from the acidic redken line!!! - Audra M.
Es un excelente producto, ayuda con la caída del pelo. Se ve sedoso. Me encanta. - Arlene F. Verified Buyer
Not sulfate free? - .
Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent.
The basis of Redken products lies in three areas: Protein, pH, and professionals. Since hair is composed of protein, Redken uses protein technology to create quality products. They use an acidic pH which complements the natural pH of hair.
Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that by working with professional hairdressers, she could help millions of other people who also want gentle, high-performance products.
Paula Kent and her hairdresser, Jheri Redding (thus the name "REDKEN"), began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles:
Protein technology (since hair is composed primarily of protein), an acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin. Products recommended exclusively by licensed cosmetologists in professional salons. By 1965, Paula had full ownership of Redken Laboratories based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its eadquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional hair care products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.