Fragrance-Free No Artificial Color Paraben-Free Sulfate-Free

Alter Ego Italy Products

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$26
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Free Gift Activate Code Promotional Alter Ego Italy ChromEgo Silver Maintain Anti-Yellow Mousse Promotional
Free with your Alter Ego Italy order of $100 or more!
Alter Ego Italy ChromEgo Color Care Color Protection Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy CureEgo Filler Shampoo - Plumping Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy She Wonder Restorative Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy Color Retouch Spray Alter Ego Italy
Color Retouch Spray
starting at: $29.90
Unrated write a review
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Volume Mousse Alter Ego Italy
Fragrance-Free
Paraben-Free
Alter Ego Italy ScalpEgo Densifying Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Sulfate-Free
Alter Ego Italy Urban Proof Dry Shampoo Alter Ego Italy
No Artificial Color
Paraben-Free
Alter Ego Italy Hasty Too Blow Dry Hydro Gel Alter Ego Italy
No Artificial Color
Paraben-Free
Alter Ego Italy CureEgo Filler Mask Plumping Mask Alter Ego Italy
No Artificial Color
Paraben-Free
Recent Reviews
ChromEgo Silver Maintain Anti-Yellow Shampoo - 10.14 oz
I’ve used so many professional purple shampoo’s and none of them compare in effectiveness to Alter Ego Silver Maintain! My hairdresser was so impressed, she convinced the owner of the shop to carry it. I use this shampoo with every shampoo because I like my hair to show the purple but if you just want to brighten your blonde or gray, use it less often. - Mary Jo A. Verified Buyer
5 out of 5
would buy again
would recommend
She Wonder Instant Shaping Mask - 10.1 oz
I am a consumer. - Belma C. Verified Buyer
5 out of 5
would buy again
would recommend
CureEgo Silk Oil Shampoo & Conditioner Duo - 32.1 oz - 2 piece
I used as directed. After using this for a week, it dried my scalp and made it itchy. I would never buy again. - Anonymous Verified Buyer
1 out of 5
would not buy again
would not recommend
Hasty Too Vo-lux-ious Volumising Hairspray - 10 oz
I absolutely Love this product! I have always had fine, super thin hair and in all my years of trying to find something that does not weigh my hair down and make it look dirty or plastic looking, this is the first product I have found that makes my hair stay put without making it look plastered to my head. The shine is beautiful but not fake looking and the smell is light and unobtrusive. It is light and airy and a little goes a long way with my hair type. It holds beautifully yet lets the hair move around, as well. My hunt has ended as this product is perfect for me! - Anonymous Verified Buyer
5 out of 5
would buy again
would recommend
CureEgo Hydraday Whipped Cream Conditioning Mousse - Travel Size - 2.54 oz
This product is a game changer. My hair has never felt like this nice is years. It made any frizz in my hair smooth again. It holds the curl better then ever and it smells wonderful. I was at the salon last week and I heard the client next to me telling her beautician how happy she was that she had found this product! I have bought a couple for friends I'm so excited about it! Thank you - Anonymous Verified Buyer
5 out of 5
would buy again
would recommend
She Wonder Restorative Shampoo - 32.1 oz
First purchase of this shampoo as a consumer. The smell is incredible and cleans well without drying my bleached hair out. - Anonymous Verified Buyer
5 out of 5
would buy again
would recommend
Hasty Too All-In-One Leave-In Conditioner - 5.07 oz
I absolutely love this product! It feels great in my hair and smells clean and fresh! I have naturally thick curly hair and I have recommended it to other family members who also love it! - Anonymous Verified Buyer
5 out of 5
would buy again
would recommend
She Wonder Restorative Shampoo - 32.1 oz
Terrific for dry and colored hair. Leaves my hair soft and more manageable than other shampoos I have tried. - Anonymous Verified Buyer
5 out of 5
would buy again
would recommend
ChromEgo Silver Maintain Anti-Yellow Conditioner - 10.14 oz
This conditioner is not too "heavy" for use with fine hair. A little goes a long way. Color is maintained and keeps blond from turning brassy. - Anonymous Verified Buyer
5 out of 5
would buy again
would recommend
CureEgo Silk Oil Beautifying Oil Treatment - 1.69 oz
My hairstylist used this on me and I bought some to use at home. I've been using in for a good while now and love it. I have thick, wavy, shoulder length hair. I'm in my mid-50s and like my hair blonde-ish, so, yeah there's some coloring going on for sure;-)"¦ I add the product to my damp hair. The oil smells great (vanilla-like) and makes my hair look amazing. It give great shine and keeps the frizz away in the hot, humid weather. - .
5 out of 5
would buy again
would recommend
ScalpEgo Energizing - Vitalizing Shampoo - 10.14 oz
I used this product since last month and the texture and shine and health of my hair is amazing. I only used a small amount twice a week, and combine this product with the Intensive Energizing Hair Lotion. Love this combination. - Vanessa P. Verified Buyer
5 out of 5
would buy again
would recommend
ChromEgo Silver Maintain Anti-Yellow Conditioner - 10.14 oz
I think this is the best shampoo for grey/silver hair. Regular purple shampoo just doesn't do it and this one is the most pigmited. I use it pretty frequently and it is good on my hair. - Anonymous Verified Buyer
5 out of 5
would buy again
would recommend
CureEgo Volume Spray
My hair stylist uses this and I decided to have it at home too. I have Thin processed hair. This gives my hair body and bounce after I blow dry it. - Joyce A M.
5 out of 5
would buy again
would recommend
CureEgo Silk Oil Beautifying Oil Treatment - 1.69 oz
I saw an ad for this and decided to try it. I have very processed hair. This product -- I use on damp and also on dry hair. Damp after I wash it; dry maybe the next day if I see frizz. Works great for me. - Joyce A M. Verified Buyer
5 out of 5
would buy again
would recommend
ChromEgo Silver Maintain Anti-Yellow Shampoo - 10.14 oz
I have been using this product for awhile and love the way it maintains my hair color and keeps it from turning brassy - Anonymous Verified Buyer
5 out of 5
would buy again
would recommend
Hasty Too Classic Pomade - 1.6 oz
This is an awesome light hold pomade! my man uses it and I use it as well to add texture and volume in my hair. if I put it on my finger tips and run through my root area, it gives great volume! - Anonymous
5 out of 5
would buy again
would recommend
Alter Ego Italy Hair Products: Unveiling Beauty through Science and Nature at Beauty Care Choices

Alter Ego Italy Hair Care, a fusion of scientific expertise and natural wonders, emerges as a beacon of transformative beauty. At Beauty Care Choices, we proudly introduce a brand that embodies the harmony between innovation and nature's gifts.

Science Meets Beauty:

Alter Ego Italy Hair Care is a testament to the power of research and innovation. Backed by years of scientific expertise, their products harness the latest breakthroughs to deliver remarkable results. Each formula is a testament to their commitment to making hair healthier, more vibrant, and undeniably beautiful.

Nature's Elixir for Hair:

Embracing the essence of nature, Alter Ego Italy Hair Care infuses botanically rich ingredients into their products. Every bottle contains the magic of plants, enhancing your hair's vitality while staying true to the environment.

Tailored Solutions for Hair's Unique Needs:

At Alter Ego Italy Hair Care, they understand that every hair type is unique. Their extensive range of products caters to diverse needs, whether it's nourishment, revitalization, or style enhancement. From deep treatments to styling essentials, Alter Ego Italy Hair Care crafts solutions that cater to your individuality.

Elevating Confidence Through Beauty:

Beauty is more than skin deep; it's about feeling confident and empowered. Alter Ego Italy Hair Care products not only enhance your hair's health and appearance but also elevate your self-assurance, allowing you to embrace every day with newfound confidence.

A Commitment to Sustainability:

Alter Ego Italy Hair Care is not only dedicated to your beauty but also to the planet's well-being. Their products are formulated with sustainability in mind, ensuring that you enjoy exquisite beauty while making responsible choices.

Discover the transformative beauty of Alter Ego Italy Hair Care at Beauty Care Choices. Immerse yourself in a world where science and nature coexist, creating a harmonious symphony of wellness and beauty for your hair.
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