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What is Clean Beauty?

If you’re like most people, when you hear the term “clean beauty,” you might be a little confused. What does that mean? Is it just another way of saying natural beauty? Well, yes and no. Clean beauty is a relatively new term that’s been gaining traction in the past few years. Not to worry, Beauty Care Choices is here to help you navigate this new realm of the beauty world.

What is Clean Beauty?

Clean beauty refers to beauty products, cosmetics, and skincare items that are formulated with ingredients that are considered safe, non-toxic, and environmentally friendly. The concept of clean beauty emphasizes the use of natural, organic, and sustainably sourced ingredients while avoiding potentially harmful or controversial substances such as parabens, phthalates, sulfates, and synthetic fragrances.

Key aspects of clean beauty include:

  • Safe Ingredients: Clean beauty products avoid using ingredients that are known or suspected to be harmful to human health. This includes substances like formaldehyde, oxybenzone, and certain artificial colors.
  • Transparency: Clean beauty brands prioritize transparency in labeling and formulation, clearly listing all ingredients used in their products. This helps consumers make informed choices about what they apply to their bodies.
  • Natural and Organic: Many clean beauty products use natural or organic ingredients derived from plants, minerals, and other renewable sources. This can include botanical extracts, essential oils, and plant-based oils.
  • Environmentally Conscious: Clean beauty products often consider the environmental impact of their production, packaging, and sourcing. This may involve using sustainable practices, recyclable packaging, and reducing carbon footprints.
  • Cruelty-Free: Clean beauty brands often adhere to cruelty-free practices, meaning their products are not tested on animals.

Beauty Care Choices carries a wide variety of brands that fall into the Clean Beauty category, including everything from oral care, body care, cosmetics, hair care, and nail care!

Elims is an oral care line that contains zero parabens, gluten, or artificial colorants. Additionally, the complete line is also vegan, cruelty-free, organic, and eco-friendly! Elims noticed that oral care plastic was prominent in waste, so their line of oral care products and packaging is 100% sustainable, without sacrificing function or design. Elims has joined the Carbonfree Partnership Program to help offset their carbon footprint through its environmental initiatives, and they specifically invest in projects that support reforestation and renewable energy. You can also recycle all Elims products and packaging, or any other oral care products, with Elims through TerraCycle, a social enterprise and private recycler on a mission to eliminate the idea of waste.

Madame Lemy:
Madame Lemmy is an all-natural, aluminum-free powdered deodorant line that is free from all toxic chemicals. Not only just free from aluminum and toxic chemicals, these deodorants are also formulated without alcohol, artificial fragrance, gluten, artificial color, parabens, or soy and are also vegan and cruelty-free! Madame Lemy's packaging, including the box it arrives in, is all made from recycled paper materials to help limit the use of unnecessary plastic in their packaging. The boxes can be refilled and repurposed for just about anything, and the container the deodorant comes in is refillable!

Jane Iredale:
Jane Iredale is a cosmetic and skincare line that has been labeled in the "Clean Beauty" realm for 30 years! Even back then they knew the importance of clean cosmetic products that benefit the skin. With equal parts premium ingredients, skincare benefits, and no-fade performance, Jane Iredale launched a first-of-its-kind skincare makeup hybrid that revolutionized the beauty industry. All of their products are organic and free from harsh ingredients like alcohol, artificial colorants, and parabens. Additionally, they are also free from known allergens like artificial fragrance, gluten, and soy. Jane Iredale also never tests on animals, so the entire collection is also cruelty-free and vegan. Their packaging is all recyclable and made from virgin plastic and they even offer refillable options for certain products.

Miracle Fruit Oil:
Miracle Fruit Oil is a hair care and nail care brand that's main ingredient in all their products is Miracle Fruit Seed Oil. Miracle Fruit Seed Oil comes from the seed of the healthy and natural Miracle Fruit Berry and is sustainably sourced from the trees and managed by the world's foremost expert grower of Miracle Fruit Trees. This helps to ensure that the rare and exotic oil will continue to thrive for years to come. Additionally, the Miracle Fruit Oil collection is free from alcohol, gluten, artificial colorants, parabens, sulfates, or soy, and is also 100% vegan and cruelty-free.

Keune is a third-generation family-owned hair care brand that has always worked hard to source the highest quality ingredients with their customers in mind! All of their products are 100% cruelty-free, as well as their So Pure Collection which is also 100% Vegan. Their packaging plays a key role in their journey to being more sustainable, and minimizing planet impact. They have recently launched reusable bottles for their new So Pure launch and are also B Corp Certified. When a company receives this it signifies that the company meets rigorous standards of social and environmental performance, accountability, and transparency.

How to switch to clean beauty products:
If you’re interested in switching to clean beauty products, there are a few things you can do. First, take a look at your current hair care, cosmetics, and skincare products. Make a list of the ingredients that are in them. Then, do some research on these ingredients. See if they’ve been linked to many health problems. If you’re concerned about them, consider switching to products that don’t contain them.

At Beauty Care Choices, we value our brands that value the planet and their consumers. Clean Beauty is here to stay and we are here for it! Stock up and transform your beauty collection to one with cleaner and more environmentally friendly products with Beauty Care Choices.

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