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BRAND PROFILE: DevaCurl

 
Ask a curly girl about her hair and she'll tell you about her life. She'll tell you about her childhood, her family, her friends, and the way she sees herself in the mirror. She'll also tell you a few curly haired girls tales of woe! It's not easy to keep curly hair looking full of bounce & definition. This type of hair tends to be dry and quickly gets frizzy with even the slightest humidity.

Enter DevaCurl. Curls bounce, shine, and behave with DevaCurl No-Poo and DevaCurl One Condition. Depart from the ordinary with their botanically drenched, 100% sulfate free hair care system. Deva removed the harsh, dehydrating detergents that create lather and infused natural cleansing ingredients.

Just as with any other brand, DevaCurl has cleansing, conditioning and styling products. The difference is all of their products are specifically made for curls. Their gels help define and shine, their conditioners deeply moisturize and their sprays create flexible, frizz free hold.

Deva Curl began in 1994 as Devachan Salon in New York City. They developed and trained their staff to understand the special needs of curly hair (it's not easy to keep those curls tamed). In 2002, Devachan launched their No-Poo cleanser, the first suds-free cleanser on the market. By 2006, they had expanded to include other products made especially to care for curly hair, including their signature DevaFuser hair dryer

Deva Curl has been free of harsh ingredients long before it was buzzworthy, and they did it because it was the right thing to do for curls. All of there products are inspired by there curl community and perfected in salons. Deva Curl products are always made with nourishing, hydrating ingredients and designed to meet the unique needs of every curl type.

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