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Goldwell - In 1920 Hans Erich Dotter dreamed of establishing a company dedicated to exclusively working with hairdressers as business partners to create high-performance salon products. In 1948 Hans Dotter's dream came true when he finally established Goldwell Fabrikate specifically for the production and sale of hair cosmetics for stylists. Goldwell's first product was a cold perm with Thioglycolic Acid Technology that could be used at room temperature, hoping to make stylist to client services easier. From 1956 to the modern day, Goldwell has proved that innovation spells growth, as a leader in salon exclusive brands Goldwell continues to develop their extensive lines to fit stylist and client needs around the world. Inspiring loyalty through deep roots and wide-reaching wings within the beauty industry community where Goldwell's passionate Global Team of stylist ambassadors continued success is dedicated to you.

Goldwell Science

These product formulations are created with a patented fruit acid technology, along with such ingredients as Aloe Vera Milk and Vitamin E that restores the hairs moisture balance for soft, silky results. Check out these outstanding ingredients that can also be found in Goldwell products:

Mullein - Verbascum Thapsus Extract

Mullein is a very versatile member of the Snapdragon Family, with flowers that are flat and open with woolly stem and leaves it is known affectionately as 'bunny's ears' or 'flannel leaf' due to the plant's soft hair. Traditionally Mullein Tea was used as a treatment for respiratory ailments such as Asthma and Bronchitis. Both the leaves and flowers contain Mucilage that soothes irritated membranes, when used in cosmetic formulations Mullein softens the skin and soothes irritation with its anti-inflammatory properties. The yellow dye extracted from the flowers can be traced back to the Romans, where it was used as a hair rinse or as clothing dye.

Willow Bark Extract

Used for centuries to treat headaches from it's 'aspirin-like' qualities, Willow Bark Extract soothes while conditioning hair and skin. Willow Bark Extract is known for its astringent and anti-inflammatory properties when used in personal care products. Containing natural Salicylic Acid, Willow Bark Extract is a natural exfoliant and is commonly used to treat acne while boosting skins ability to shed dead cells and stimulate new cell formation for a healthy scalp environment.

Product Lines


The Goldwell Dualsenses line creates professional solutions for instantly visible and touchable results for every hair texture and type. Featuring built-in color protection in every product with unique Luminesine technology for visible brilliance, along with gentle cleansing, deep conditioning, and fragrances to soothe the senses.

Blondes & Highlights

Neutralizes unwanted brassy and yellow tones for bold and beautiful blondes or highlights.


Infused with anti-oxidative Pomegranate Extract and UV filters to intensify and care for your brilliant color without weighing hair down. Features a ColorChroma Complex for results you can see and feel.

Curly Twist

Featuring a HydroBounce Complex infused with Bamboo Extract that delivers intensive moisture repair for perfectly defined curls with natural bounce.

For Men

Dedicated to Men and what they need in modern formulas, featuring a Guarana Caffeine Complex for protection against environmental elements while moisturizing and adding body.

Just Smooth

Perfect for frizzy and unruly tresses to tame and smooth the hair structure while delivering improved manageability with a soft, silky look and feel.

Rich Repair

Repair damage with formulations featuring an IntraLipid Complex infused with Pashmina Silk Proteins to restore health and shine back into stressed hair.

Ultra Volume

Boost strength and volume for fine to normal hair types. Ultra Volume features a SmartBoost Complex infused with Tapioca Starch for visible, touchably soft body and texture.

Elumen Color Care

A professional color care line dedicated to keeping that gorgeous color protected and nourished.


This transformative line features Keratransform Technology that fuses Engineered Keratin and Silk for improved structure support with long-lasting color protection for impressive results.

Soft Color

Beautiful semi-permanent foam color that lasts 6-8 washes for brilliant and vibrant hair color that reaches 80% color intensity within 5 minutes. Available in 14 natural shades, each can lasts 5-6 applications.

  • Goldwell Soft Color Foam - Refresh your color between salon visits, expertly covers grey hairs while conditioning. Can be applied with a variety of application techniques for beautiful, intense color.

    Style Sign

    Discover unlimited style creation ability with Goldwell's StyleSign line dedicated to being unique. Whether you want Ultra Volume, Perfect Hold, or Creative Texture this line has something for everyone.


  • Goldwell Kerasilk Color Intense Luster Mask won Bazaar Beauty Award in 150 best products of all time category
  • LaunchPad Reader's Choice Awards for Topchic Haircolor, Kerasilk Reconstruct Intense Repair Mask, and Goldwell KMS Academy
  • Goldwell has been nominated 15 times in the 17th Annual Behind The Chair Stylist Choice Awards
  • 6 Goldwell Salons have been named in Salon Today: Salons of the Year 2017
  • Goldwell Kerasilk Reconstruct Intensive Repair Mask won the 2016 Shape Beauty Award in Shape Magazine
  • Goldwell Kerasilk Color Conditioner won Fall Beauty O-Award 2016 in The Oprah Magazine
  • Avanti Goldwell Salon won the Salon Today Stamp 2016 Award
  • Goldwell's Global Zoom Event 2016 - Daniel Rubin from the USA celebrated a win in the Global Partner Category and Stylists Favorite Award, together with Collette Jones from USA (Creative Category) and Liss Dragos from Romania (New Talent Category)

    Giving Back

  • Goldwell Hosts Color For A Cure in June Donating $50 to The Leukaemia Foundation with every Goldwell color service experienced that month
  • Successful Stylist Daniel Bacon partnered with Goldwell (who donates color products to support his efforts) gives haircuts to the homeless of Seattle.
  • Goldwell and KMS California proudly Sponsor Cut It Out - Salons Against Domestic Abuse
  • Goldwell Go Pink - Goldwell has teamed up with the McGrath Foundation, asking women to add pink to their hair to raise awareness for breast cancer and support the nurses involved in the treatments and care of patients suffering from the disease. Goldwell pledged $100 to the McGrath Foundation for every post made to Instagram supporting the cause and picking up a Pink Goldwell Kerasilk Colour Care product adds an extra $2 donation the tally.


  • Goldwell Kerasilk featured in Harper's Bazaar
  • Featured on Around the Clock Creativity - The Business of Men's Grooming, Color Zoom In-Flux & SilkLift feature Webcasts
  • High Fashion & Internation Style paired with Goldwell & KMS Artists for the Annual Hair Play International event in NYC
  • Featured on This Time Tomorrow style blog by Krystal Kick under 'My Kerasilk Routine'
  • Goldwell contributed two fierce collections to the Intercoiffure 2016 Fall Atelier Symposium
  • Goldwell, KMS California, and Arrojo hosted the Annual Hair Play Sizzle Reel in NYC Gotham Hall
  • Featured in American Salon
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