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BRAND PROFILE: Schwarzkopf

Schwarzkopf - In 1898 Berlin, inside a small drugstore owned by Hans Schwarzkopf, a qualified chemist who began his incredible career in the world of beauty by featuring a popular perfume section in his store. Hans would become the man behind the curtain of a modern-day haircare giant that by 1903 would become the most inventive cosmetics company when Hans Schwarzkopf created the 'powder shampoo', a new, improved and very popular solution for cleansing the hair.

In 1933, the multi-talented Hans would once again introduce the world to a better way of caring and thinking about their hair with the first ever liquid shampoo. The demand was instant and continuous. This prompted the opening of the very first hairdressing training center 'Schwarzkopf Institute for Hair Hygiene'. From the first liquid hairspray, Taft, to the Igora Royal hair color collection and the Poly Hair Cosmetics range that would be invented; Schwarzkopf has pioneered over the last 120 years to become a global force to be reckoned with in the Beauty World.

Proteo-Lipids Complex

An incredibly powerful combination of Hydrolyzed Keratin and Lipid Components to restore a protective layer of virgin hair that acts to perfect the cortex, improving elasticity and overall strength, while rebuilding the hair from the inside out.

Micro-Dispersion Technology

This exclusive Cell Perfector delivers deep restoration of damaged hair by filling the structural gaps. Designed to infuse a precise amount of nourishing oils into the porous portions of the hair surface to produce beautiful shine and silky smooth results, revitalizing your hair's suppleness and vitality.

Product Lines


The Schwarzkopf BlondMe line is dedicated to preserving blonde tones, giving them light and shine along with the special care that being blonde requires. From cool to warm blonde, Schwarzkopf will make the maintenance easy and repair the damage caused by the lightening processes.

BC Bonacure

The Schwarzkopf BC Bonacure line rescues your hair from the harshness and damages of heat styling, environmental stressors and color services. BC Bonacure turns every hair problem into a beautiful solution with a full range of Shampoo and Conditioner duos, styling products, and treatments ideal for every hair type and texture.


The Schwarzkopf Fibreplex line will strengthen and maintain your hair health directly following a chemical service by repairing hair bonds while sealing in your hair color.


The Schwarzkopf Igora line is hot trends like Color Melting and Mermaid hair with bold direct dye hues that last up to 20 washes so you can embrace the color revolution.


The Schwarzkopf Osis+ line will take you on every hair adventure you have ever dreamed of with extreme style.

Giving Back:

Shaping Futures is a dedicated mentoring program designed to bring education to disadvantaged youths in 25 countries. Schwarzkopf ensures follow up apprenticeships and job placement so every youth can take full advantage of the education.

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